United Planners' Financial Services of America A Limited Partner

Broker-DealerFINRA MemberEst. 2000

Total AUM

$12.8B

Discretionary

$607M

5% of AUM

Accounts

47,883

Employees

620

Advisory reps

606

Brokerage reps

539

Firm details

Headquarters: Scottsdale, Arizona
CRD number: 20804
Registered since: January 28, 2000
Website: unitedplanners.com
Custodians: CHARLES SCHWAB & CO., INC., FIDELITY DISTRIBUTORS COMPANY LLC, AXOS CLEARING LLC
Fee structure: Percentage of AUM, Hourly Charges, Fixed Fees, Commissions
Client types: Individuals52.89%
HNWI43.58%
Corporations / Businesses2.53%
Charitable Organizations0.67%
Pension & Profit Sharing Plans0.33%
Services: Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

United Planners' Financial Services Of America A Limited Partner is a partnership-style independent broker-dealer and insurance broker that has been SEC-registered since 2000. The firm serves both individual and family clients as well as institutional relationships and offers a mix of brokerage and advisory activities. Advisory capabilities cited include financial planning, portfolio management for individuals and small businesses, pension consulting and the selection of outside advisers. Its revenue model is mixed: percentage-of-AUM fees sit alongside hourly and fixed fees and commission-based business. The organization does not position itself as a capital allocator; instead it appears to act primarily as a distribution and adviser platform, connecting clients to investment managers and insurance solutions. It is not identified as an active ESG investor in the source data.