TRADEMARK CAPITAL MANAGEMENT INC.

RIASEC RegisteredEst. 2015
Total AUM
$151M
Discretionary
$151M
100% of AUM
Avg account
$289K
Accounts
521
Employees
7
Advisory reps
7

Firm details

Headquarters
WATKINSVILLE, Georgia
CRD number
214512
Registered since
June 12, 2015
Custodians
CHARLES SCHWAB & CO., INC., NATIONAL FINANCIAL SERVICES LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees, Performance Based Fees
Client types
  • HNWI43.69%
  • Individuals42.22%
  • Pooled Investment Vehicles11.12%
  • Pension & Profit Sharing Plans2.33%
  • Charitable Organizations0.64%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Pooled Investment VehiclesPortfolio Management for Institutional ClientsPension ConsultingEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Trademark Capital Management Inc. is an independent registered investment adviser established in 2015 and owned by an individual. The firm serves both individual and family clients as well as institutional relationships, offering a mix of financial planning, portfolio management for individuals and pooled vehicles, consulting for businesses and pensions, and educational workshops. Its fee model is flexible—covering percentage-of-AUM billing, hourly and fixed fees, and performance-based arrangements—allowing the firm to work with traditional advisory accounts and pooled investment structures that carry incentive fees. From an investment posture, Trademark shows a clear tilt toward publicly available pooled products—public funds and mutual funds are its single largest asset class—while also operating and advising private pooled vehicles. The firm does not position itself as an active ESG investor, and it is not registered as a multi-state adviser. The combination of mutual-fund-heavy SMAs and ownership of small private funds suggests a hybrid approach: core portfolio construction with liquid mutual funds, supplemented by selective private placements and private equity exposure where appropriate for client objectives.

Assets & Accounts

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 32%, Exchange Traded Equities 24%, Cash & Cash Equivalents 20%, Private Funds 17%, US Government Bonds 2%, State & Local Bonds 2%, Other 2%, Investment Grade Corp Bonds 1%32%
  • Public Funds/Mutual Funds32%
  • Exchange Traded Equities24%
  • Cash & Cash Equivalents20%
  • Private Funds17%
  • US Government Bonds2%

Owners & executives

1 of 1
  • JOSEPH EZERNACK

    CEO & Chief Investment OfficerCRD 4639821

Contacts

3 of 6
  • DONALD BEASLEY

    Principal & Managing DirectorCRD 1910483

  • Clayton Keffer

    Operations SpecialistCRD 8230569

  • Grant Parker

    Director of OperationsCRD 7979907

Unlock 3 more contacts

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

WATKINSVILLE, GA

OCONEE

Location

WATKINSVILLE, GA

Headquartered in WATKINSVILLE, GA, anchoring the Atlanta--Athens-Clarke County--Sandy Springs, GA-AL metro in the South.

Metro area
Atlanta--Athens-Clarke County--Sandy Springs, GA-AL
Region
South
County
OCONEE
Address
1551 Jennings Mill Rd
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth