Theory Financial
Firm details
- Headquarters
- Fort Collins, Colorado
- CRD number
- 304084
- Registered since
- September 22, 2021
- Website
- www.theoryfinance.com
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM
- Client types
- HNWI80.01%
- Individuals19.99%
- Services
- Financial PlanningPortfolio Management for Individuals
Firm profile
FINTRXOverview
Theory Financial is an independent, individual-owned registered investment adviser that began SEC registration in 2021. The firm focuses on serving individual and family clients with fee arrangements tied to assets under management, offering financial planning and discretionary portfolio management for individuals and small businesses. It does not position itself as a capital allocator, is not an active ESG investor, and does not operate as a multi-state or pension consulting adviser.
Assets & Accounts
Public Holdings
Investments & Alternatives
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds93%
- Exchange Traded Equities3%
- Cash & Cash Equivalents2%
- Other2%
Owners & executives
FINTRXContacts
FINTRXWealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 105Active vs passive
$405M in ETFs
77%
$312M
9%
$93.2M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| SCHWAB US AGGREGATE BOND ETF (SCHZ) | Schwab | Passive | Intermediate Core Bond | $24.7M | 1,117,656 | 6.09% |
Location
Fort Collins, CO
Larimer
Location
Fort Collins, CO
Headquartered in Fort Collins, CO, in the West of the United States.
- Region
- West
- County
- Larimer
- Address
- 2580 E Harmony Rd
- Time zone
- MT (UTC-7)
- Office locations
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