The Planners Inc.

RIAState Registered
Total AUM
$65.7M
Discretionary
$65.7M
100% of AUM
Avg account
$130K
Accounts
506
Employees
4
Advisory reps
3

Firm details

Headquarters
Fort Collins, Colorado
CRD number
326556
Custodians
ALTRUIST FINANCIAL LLC, SEI INVESTMENTS DISTRIBUTION CO.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI57.06%
  • Individuals42.94%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

The Planners Inc. is an independent, privately owned registered investment adviser organized as a corporation that serves individual and family clients. The firm operates as a capital allocator, directing client capital into third‑party managers and pooled vehicles in addition to running discretionary portfolios. Its advisory services include financial planning, portfolio management for individuals and small businesses, selection of other advisers, and pension consulting among its listed activities. Compensation mixes percentage-of-AUM fees with hourly and fixed-fee arrangements. The firm does not position itself as an ESG investor and is not listed as a multi-state or newly formed adviser.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 76%, Exchange Traded Equities 20%, Cash & Cash Equivalents 3%, Investment Grade Corp Bonds 2%76%
  • Public Funds/Mutual Funds76%
  • Exchange Traded Equities20%
  • Cash & Cash Equivalents3%
  • Investment Grade Corp Bonds2%

Contacts

3 of 3
  • Erik Sartin

    Erik Sartin

    PartnerCRD 6089362

  • Maria Shanley

    Maria Shanley

    Investment Adviser RepresentativeCRD 4738818

  • Benjamin Sartin

    Benjamin Sartin

    Financial PlannerCRD 2317948

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

FINTRX

Location

Primary office

Fort Collins, CO

Larimer

Location

Fort Collins, CO

Headquartered in Fort Collins, CO, in the West of the United States.

Region
West
County
Larimer
Address
1015 W Horsetooth Rd
Time zone
MT (UTC-7)
Office locations

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