FRUITAGE FINANCIAL LLC

RIASEC Registered
Total AUM
$82.6M
Discretionary
$0
0% of AUM
Avg account
$372K
Accounts
222
Employees
3
Advisory reps
1

Firm details

Headquarters
FORT COLLINS, Colorado
CRD number
283352
Custodians
ASSETMARK TRUST CO., THE BANK OF NEW YORK MELLON, SEI INVESTMENTS DISTRIBUTION CO.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI80.35%
  • Individuals14.26%
  • Charitable Organizations5.38%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Fruitage Financial LLC is an independent registered investment adviser that serves individual and family clients with a mix of financial planning, portfolio management for individuals and small businesses, pension consulting and adviser selection. The firm operates as a capital allocator, recommending and placing client capital across liquid public markets and third-party alternative managers rather than running large discretionary sleeves on its own. Fee arrangements include a percentage of assets under management as well as hourly and fixed-fee engagements. Investment activity is tilted toward exchange-traded public equities as the primary implementation vehicle, while the firm supplements core portfolios with mutual funds and targeted alternative exposures. Fruitage Financial is not positioned as an ESG-focused advisor and delivers advice in a largely non-discretionary framework, meaning clients typically retain final execution authority or the firm implements client-approved recommendations.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 42%, Private Funds 28%, Public Funds/Mutual Funds 22%, Investment Grade Corp Bonds 3%, Cash & Cash Equivalents 3%, US Government Bonds 2%42%
  • Exchange Traded Equities42%
  • Private Funds28%
  • Public Funds/Mutual Funds22%
  • Investment Grade Corp Bonds3%
  • Cash & Cash Equivalents3%

Owners & executives

1 of 1
  • JAMES KING

    President, COOCRD 5700026

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

FORT COLLINS, CO

LARIMER

Location

FORT COLLINS, CO

Headquartered in FORT COLLINS, CO, in the West of the United States.

Region
West
County
LARIMER
Address
2580 E Harmony Rd
Time zone
MT (UTC-7)
Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth