The Sum
Firm details
- Headquarters
- The Woodlands, Texas
- CRD number
- 297658
- Registered since
- September 23, 2021
- Website
- www.thesumplanning.com
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Hourly Charges, Fixed Fees
- Client types
- HNWI94.25%
- Individuals5.75%
- Services
- Financial PlanningPortfolio Management for Individuals
Firm profile
FINTRXOverview
The Sum is an independent registered investment adviser organized as an LLC and registered with the SEC in 2021. The firm is owned by an individual and focuses on serving individuals, families and small-business owners with financial planning and portfolio management. Its client billing model relies on hourly and fixed fees rather than AUM-based or performance-based pricing. The Sum is not positioned as a capital allocator and does not identify itself as an active ESG investor or a multi-state advisory platform.
Assets & Accounts
Public Holdings
Investments & Alternatives
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds80%
- Cash & Cash Equivalents11%
- Exchange Traded Equities9%
Owners & executives
1 of 1
Joel Hergenreter
Chief Compliance OfficerCRD 7390971
Contacts
3 of 10
Jill Chandler
Relationship ManagerCRD 8236198
Brady Cox
Tax ManagerCRD 7833853
David Melchor
Financial PlannerCRD 5566333
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 128Active vs passive
$392M in ETFs
99%
$389M
1%
$3.1M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| ISHARES CORE S&P 500 ETF (IVV) | BlackRock | Passive | Large Blend | $150M | 218,300 | 38.11% |
Location
The Woodlands, TX
Montgomery
Location
The Woodlands, TX
Headquartered in The Woodlands, TX, anchoring the Houston-The Woodlands, TX metro in the South.
- Metro area
- Houston-The Woodlands, TX
- Region
- South
- County
- Montgomery
- Address
- 4526 Research Forest Dr
- Time zone
- CT (UTC-6)
- Office locations
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