SUNBURST FINANCIAL GROUP, LLC

RIASEC RegisteredEst. 2016
Total AUM
$808M
Discretionary
$741M
92% of AUM
Avg account
$344K
Accounts
2,346
Employees
9
Advisory reps
7

Firm details

Headquarters
VESTAVIA, Alabama
CRD number
283605
Registered since
April 22, 2016
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI73.63%
  • Individuals14.94%
  • Pension & Profit Sharing Plans8.57%
  • Charitable Organizations1.68%
  • Corporations / Businesses1.18%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension Consulting

Firm profile

FINTRX

Overview

Sunburst Financial Group, LLC is an independent registered investment adviser organized as an LLC and registered with the SEC in 2016. The firm is owned by an individual and serves both individual/family clients and institutional accounts. Its advisory work spans comprehensive financial planning, discretionary and non‑discretionary portfolio management for individuals, small businesses and institutions, and pension consulting. Sunburst also operates as an insurance broker alongside its advisory services. Fee arrangements include asset‑based charges, hourly billing and fixed fees. The firm is not positioned as a capital allocator and does not identify as an active ESG investor or a multi‑state adviser in the source data.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 87%, Exchange Traded Equities 10%, Cash & Cash Equivalents 3%87%
  • Public Funds/Mutual Funds87%
  • Exchange Traded Equities10%
  • Cash & Cash Equivalents3%

Contacts

3 of 7
  • JAMES MARTIN

    Founder and Managing PartnerCRD 1620186

  • ROBERT RHEA

    PartnerCRD 3048210

  • Davis Ennis

    Operations AnalystCRD 7986855

Unlock 4 more contacts

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 59

Active vs passive

$498M in ETFs

Passive

68%

$338M

Active

31%

$160M

ETFProviderStyleCategoryValueShares% of portfolio
SCHWAB US BROAD MARKET ETF (SCHB)SchwabPassiveLarge Blend$54.6M2,174,28810.96%

Location

Primary office

VESTAVIA, AL

JEFFERSON

Location

VESTAVIA, AL

Headquartered in VESTAVIA, AL, anchoring the Birmingham-Hoover-Talladega, AL metro in the South.

Metro area
Birmingham-Hoover-Talladega, AL
Region
South
County
JEFFERSON
Address
600 Vestavia Pkwy
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth