Sunburst Financial Group, LLC

RIASEC Registered
Total AUM
$808M
Discretionary
$741M
92% of AUM
Avg account
$344K
Accounts
2,346
Employees
9
Advisory reps
8

Firm details

Headquarters
Vestavia, Alabama
CRD number
283605
Registered since
April 22, 2016
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI73.63%
  • Individuals14.94%
  • Pension & Profit Sharing Plans8.57%
  • Charitable Organizations1.68%
  • Corporations / Businesses1.18%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension Consulting

Firm profile

FINTRX

Overview

Sunburst Financial Group, LLC is an independent, individual-owned registered investment adviser that has been SEC-registered since 2016. The firm serves both individual and family clients as well as institutional clients, offering financial planning, portfolio management for individuals, small businesses and institutions, and pension consulting. It also operates as an insurance broker and uses a mix of fee schedules (percentage of assets under management, hourly and fixed fees) rather than a single billing model. The firm positions itself as a multi-service adviser that blends advisory work with insurance distribution and consulting for business and institutional clients. Its client mix and advisory services suggest a hybrid practice that supports wealth management and fiduciary engagements across private and institutional relationships.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 87%, Exchange Traded Equities 10%, Cash & Cash Equivalents 3%87%
  • Public Funds/Mutual Funds87%
  • Exchange Traded Equities10%
  • Cash & Cash Equivalents3%

Contacts

3 of 8
  • John Martin

    Investment Adviser RepresentativeCRD 4480215

  • Jonathan Winzeler

    Jonathan Winzeler

    PartnerCRD 4255215

  • Matthew Morris

    Matthew Morris

    AdviserCRD 6439389

Unlock 5 more contacts →

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

FINTRX

ETF holdings

1 of 61

Active vs passive

$588M in ETFs

Passive

68%

$401M

Active

31%

$186M

ETFProviderStyleCategoryValueShares% of portfolio
SCHWAB US BROAD MARKET ETF (SCHB)SchwabPassiveLarge Blend$67.4M2,297,93911.46%

Location

Primary office

Vestavia, AL

Jefferson

Location

Vestavia, AL

Headquartered in Vestavia, AL, anchoring the Birmingham-Hoover-Talladega, AL metro in the South.

Metro area
Birmingham-Hoover-Talladega, AL
Region
South
County
Jefferson
Address
600 Vestavia Pkwy
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth