RFG Advisory, LLC

RIASEC RegisteredEst. 2014

Total AUM

$8B

Discretionary

$8B

100% of AUM

Avg account

$267K

Accounts

29,833

Employees

360

Advisory reps

190

Firm details

Headquarters: Vestavia, Alabama
CRD number: 158401
Registered since: February 6, 2014
Website: rfgadvisory.com
Custodians: CHARLES SCHWAB & CO., INC., FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure: Percentage of AUM, Hourly Charges, Fixed Fees
Client types: Investment Companies34.71%
HNWI32.07%
Individuals31.78%
Corporations / Businesses1.09%
Pension & Profit Sharing Plans0.14%
Services: Financial PlanningPortfolio Management for IndividualsPortfolio Management for Investment CompaniesPension ConsultingSelection of Other AdvisersEducational Seminars / Workshops

Firm profile

FINTRX

Overview

RFG Advisory, LLC is a limited liability company and SEC-registered institutional RIA that began registration in 2014. The firm acts as a capital allocator and serves both individual & family clients and institutional accounts. Its advisory services span financial planning, discretionary portfolio management for individuals and small businesses, management for investment companies, pension consulting, selection of other advisers, and educational seminars. RFG also operates as an insurance broker and offers fee arrangements that include percentage-of-AUM, hourly charges, and fixed fees. The firm identifies as an active ESG investor and incorporates those considerations into its manager and security selection. RFG has received industry recognition, including placement in Financial Times’ Top 300 RIA Firms (2020) and multiple Forbes lists (Top RIA Firms 2022; America’s Top RIA Firms 2023; Top RIA Firms 2024).