RFG Advisory, LLC

RIASEC RegisteredEst. 2014

Total AUM

$6.8B

Discretionary

$6.8B

100% of AUM

Avg account

$269K

Accounts

25,346

Employees

311

Advisory reps

177

Firm details

Headquarters: Vestavia, Alabama
CRD number: 158401
Registered since: February 6, 2014
Website: rfgadvisory.com
Custodians: CHARLES SCHWAB & CO., INC., FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure: Percentage of AUM, Hourly Charges, Fixed Fees
Client types: HNWI38.72%
Investment Companies30.93%
Individuals28.61%
Corporations / Businesses1.39%
Pension & Profit Sharing Plans0.13%
Services: Financial PlanningPortfolio Management for IndividualsPortfolio Management for Investment CompaniesPension ConsultingSelection of Other AdvisersEducational Seminars / Workshops

Firm profile

FINTRX

Overview

RFG Advisory, LLC is an SEC-registered advisory firm (registered in 2014) organized as a limited liability company that serves both individual and institutional clients. The firm operates as a capital allocator and provides a mix of financial planning, portfolio management for individuals and small businesses, pension consulting and manager selection, plus educational seminars and workshops. RFG also functions as an insurance broker and reports being an active ESG investor, which factors into its manager and product selection. RFG charges a combination of percentage-of-AUM fees and fixed or hourly fees depending on the engagement. The firm has been recognized in major industry lists, appearing in the Financial Times Top 300 RIAs (2020) and in Forbes’ Top RIA/Firms lists in 2022, 2023 and 2024.