Strive Financial Group, LLC

RIASEC RegisteredEst. 2024
Total AUM
$247M
Discretionary
$239M
97% of AUM
Avg account
$124K
Accounts
1,991
Employees
12
Advisory reps
11

Firm details

Headquarters
Carmel, Indiana
CRD number
333298
Registered since
October 30, 2024
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees, Commissions
Client types
  • Individuals58.07%
  • HNWI39.83%
  • Pension & Profit Sharing Plans1.22%
  • Corporations / Businesses0.84%
  • Charitable Organizations0.04%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Strive Financial Group, LLC is an independent registered investment adviser organized as an LLC that serves individual and family clients. The firm combines financial planning and portfolio management for individuals and small businesses with insurance brokerage services. Its fee model includes asset‑based fees, fixed fees and transactional commissions. Strive is not positioned as a capital allocator or pension consultant, and it does not describe itself as an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 71%, Cash & Cash Equivalents 13%, Other 6%, Public Funds/Mutual Funds 5%, Derivatives 2%, US Government Bonds 1%, Investment Grade Corp Bonds 1%, Non-Investment Grade Corp Bonds 1%71%
  • Exchange Traded Equities71%
  • Cash & Cash Equivalents13%
  • Other6%
  • Public Funds/Mutual Funds5%
  • Derivatives2%

Owners & executives

1 of 1
  • Joseph Hillman

    Joseph Hillman

    COOCRD 6233607

Contacts

3 of 10
  • Logan Rueckl

    Logan Rueckl

    Financial AdvisorCRD 8180912

  • Mark Shannon

    Mark Shannon

    Financial AdvisorCRD 6087521

  • Hayley Lenz

    Hayley Lenz

    Director of Client ExperienceCRD 4599951

Unlock 7 more contacts

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 322

Active vs passive

$77.9M in ETFs

Passive

83%

$64.9M

Active

10%

$13.1M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD 500 INDEX FUND (VOO)VanguardPassiveLarge Blend$10.7M17,95113.76%

Location

Primary office

Carmel, IN

Hamilton

Location

Carmel, IN

Headquartered in Carmel, IN, anchoring the Indianapolis-Carmel-Muncie, IN metro in the Midwest.

Metro area
Indianapolis-Carmel-Muncie, IN
Region
Midwest
County
Hamilton
Address
10201 N Illinois St
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth