Sterling Financial Planning Inc

RIASEC RegisteredEst. 1998

Total AUM

$761M

Discretionary

$488M

64% of AUM

Avg account

$464K

Accounts

1,639

Employees

Advisory reps

Firm details

Headquarters: Sparta, New Jersey
CRD number: 108664
Registered since: November 10, 1998
Website: www.sterlingadvice.com
Custodians: CHARLES SCHWAB & CO., INC., NATIONAL FINANCIAL SERVICES LLC
Fee structure: Percentage of AUM, Hourly Charges, Fixed Fees, Other
Client types: HNWI80.88%
Individuals16.68%
Charitable Organizations1.9%
Corporations / Businesses0.3%
Pension & Profit Sharing Plans0.25%
Services: Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension Consulting

Firm profile

FINTRX

Overview

Sterling Financial Planning Inc. is an independent registered investment adviser organized as a corporation and operating under an individual-owner structure. The adviser has been SEC-registered since 1998 and serves both individual and family clients as well as institutional clients. Core services listed include comprehensive financial planning, portfolio management for individuals and small businesses, portfolio management for businesses or institutions, and pension consulting. The firm charges fees on multiple bases—percentage of assets under management, hourly and fixed fees, and other arrangements—and does not identify as a capital allocator or an active ESG investor.