STERLING FINANCIAL PLANNING INC

RIASEC RegisteredEst. 1998

Total AUM

$761M

Discretionary

$488M

64% of AUM

Avg account

$464K

Accounts

1,639

Employees

Advisory reps

Firm details

Headquarters: SPARTA, New Jersey
CRD number: 108664
Registered since: November 10, 1998
Website: www.sterlingadvice.com
Custodians: CHARLES SCHWAB & CO., INC., NATIONAL FINANCIAL SERVICES LLC
Fee structure: Percentage of AUM, Hourly Charges, Fixed Fees, Other
Client types: HNWI80.88%
Individuals16.68%
Charitable Organizations1.9%
Corporations / Businesses0.3%
Pension & Profit Sharing Plans0.25%
Services: Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension Consulting

Firm profile

FINTRX

Overview

Sterling Financial Planning Inc. operates as an independent registered investment adviser organized as a corporation and has been SEC-registered since 1998. Ownership is held by an individual. The firm serves both individual and family clients as well as institutional relationships, and offers a mix of engagement models: percentage-of-AUM billing alongside hourly, fixed-fee, and other arrangements. Core advisory services include financial planning, portfolio management for individuals and small businesses, portfolio management for businesses or institutions, and pension consulting services. Sterling does not present itself as a capital allocator and is not flagged as an active ESG investor.