Sterling Financial Planning Inc

RIASEC RegisteredEst. 1998

Total AUM

$761M

Discretionary

$488M

64% of AUM

Avg account

$464K

Accounts

1,639

Employees

Advisory reps

Firm details

Headquarters: Sparta, New Jersey
CRD number: 108664
Registered since: November 10, 1998
Website: www.sterlingadvice.com
Custodians: CHARLES SCHWAB & CO., INC., NATIONAL FINANCIAL SERVICES LLC
Fee structure: Percentage of AUM, Hourly Charges, Fixed Fees, Other
Client types: HNWI80.88%
Individuals16.68%
Charitable Organizations1.9%
Corporations / Businesses0.3%
Pension & Profit Sharing Plans0.25%
Services: Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension Consulting

Firm profile

FINTRX

Overview

Sterling Financial Planning Inc. is an independent registered investment adviser, established and SEC-registered in 1998. The firm is organized as a corporation and is owned by an individual. Its client mix includes individuals and families as well as institutional clients. Advisory services emphasize financial planning and portfolio management for individuals, small businesses, and institutional entities; the firm also lists pension consulting among its service offerings. Fee arrangements are varied — Sterling charges a percentage of assets under management and also uses hourly and fixed-fee structures for some services. The firm is not identified as an active ESG investor and is not structured as a capital allocator to third-party alternative managers.