Southmore Financial Advisory LLC
Firm details
- Headquarters
- ,
- CRD number
- 328426
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Hourly Charges
- Client types
- Individuals100%
- Services
- Financial PlanningPortfolio Management for IndividualsPublication of PeriodicalsEducational Seminars / Workshops
Firm profile
FINTRXOverview
Southmore Financial Advisory LLC is a small, independent registered investment advisor focused on serving individual and family clients with hands‑on financial planning and portfolio management. The firm combines fee‑based portfolio oversight with hourly planning work and maintains a clear emphasis on liquid, exchange‑traded exposures. Beyond investment management, the firm produces periodicals or newsletters and runs educational seminars and workshops, indicating an active client communication and education program rather than a purely transactional model. Southmore is not positioned as a capital allocator or pension consultant and does not list ESG investing as part of its mandate.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities71%
- Public Funds/Mutual Funds20%
- Cash & Cash Equivalents7%
- US Government Bonds2%
Owners & executives
1 of 1Guang Li
Owner & CEOCRD 7812874
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
, null
Location
, null
Headquartered in , null.
- Office locations
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