Southmore Financial Advisory LLC

RIASEC Registered
Total AUM
$1.4M
Discretionary
$1.4M
100% of AUM
Avg account
$126K
Accounts
11
Employees
1
Advisory reps
1

Firm details

Headquarters
,
CRD number
328426
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges
Client types
  • Individuals100%
Services
Financial PlanningPortfolio Management for IndividualsPublication of PeriodicalsEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Southmore Financial Advisory LLC is a small, independent registered investment advisor focused on serving individual and family clients with hands‑on financial planning and portfolio management. The firm combines fee‑based portfolio oversight with hourly planning work and maintains a clear emphasis on liquid, exchange‑traded exposures. Beyond investment management, the firm produces periodicals or newsletters and runs educational seminars and workshops, indicating an active client communication and education program rather than a purely transactional model. Southmore is not positioned as a capital allocator or pension consultant and does not list ESG investing as part of its mandate.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 71%, Public Funds/Mutual Funds 20%, Cash & Cash Equivalents 7%, US Government Bonds 2%71%
  • Exchange Traded Equities71%
  • Public Funds/Mutual Funds20%
  • Cash & Cash Equivalents7%
  • US Government Bonds2%

Owners & executives

1 of 1
  • Guang Li

    Guang Li

    Owner & CEOCRD 7812874

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

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Location

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Headquartered in , null.

Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth