Sound Financial, LLC

RIASEC RegisteredEst. 2022
Total AUM
$211M
Discretionary
$179M
85% of AUM
Avg account
$268K
Accounts
786
Employees
9
Advisory reps
5

Firm details

Headquarters
,
CRD number
292271
Registered since
May 27, 2022
Website
sfgway.com
Custodians
BETTERMENT, CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI59.67%
  • Individuals40.33%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other AdvisersEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Sound Financial, LLC is an independent registered investment adviser that focuses on individual and family clients. The firm combines financial planning and portfolio management with insurance brokerage capabilities, which lets it integrate annuity solutions alongside managed investment strategies. It runs both discretionary and non-discretionary mandates and offers selection-of-other-advisers services and educational workshops, indicating a hybrid service model that blends hands-on portfolio management with delegated or outsourced strategies when appropriate. Investment activity is concentrated in publicly available pooled vehicles rather than direct-stock concentrated bets. The firm’s business mix and custodial relationships point to use of model portfolios and third-party platform solutions to deliver core asset allocation, while insurance products and annuities are used tactically to meet client insurance, retirement income, or tax-deferral objectives.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 97%, Cash & Cash Equivalents 3%97%
  • Public Funds/Mutual Funds97%
  • Cash & Cash Equivalents3%

Owners & executives

1 of 1
  • Paul Adams

    Paul Adams

    Founder & Chief Exceutive OfficerCRD 3077936

Contacts

3 of 4
  • Elijah Fowler

    Elijah Fowler

    Assosciate Financial AdvisorCRD 6945769

  • Maranda Blackwell

    Maranda Blackwell

    Team ManagerCRD 6628139

  • Lance Chisum

    Lance Chisum

    Associate Financial AdvisorCRD 8152856

Unlock 1 more contacts

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

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Location

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Headquartered in , null.

Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth