SONOMA PRIVATE WEALTH LLC

RIASEC RegisteredEst. 2022
Total AUM
$158M
Discretionary
$137M
86% of AUM
Avg account
$1M
Accounts
155
Employees
6
Advisory reps
3

Firm details

Headquarters
NOVATO, California
CRD number
308547
Registered since
May 13, 2022
Website
www.sonomaprivatewealth.com
Custodians
CHARLES SCHWAB & CO., INC., FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI87.77%
  • Individuals9.48%
  • Charitable Organizations2.75%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Sonoma Private Wealth LLC is an independent registered investment adviser formed in 2022 and owned by an individual. The firm serves both individual and family clients as well as institutional investors, offering fee arrangements that include a percentage of assets under management alongside hourly and fixed-fee engagements. Its advisory services emphasize financial planning, portfolio management for individuals and small businesses, and the selection of outside managers, reflecting its role as a capital allocator. Sonoma also identifies as an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Read the full firm profile in FINTRX →

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 38%, Public Funds/Mutual Funds 34%, Cash & Cash Equivalents 11%, US Government Bonds 10%, State & Local Bonds 5%, Other 2%38%
  • Exchange Traded Equities38%
  • Public Funds/Mutual Funds34%
  • Cash & Cash Equivalents11%
  • US Government Bonds10%
  • State & Local Bonds5%

Owners & executives

2 of 2

  • RICHARD MORDESOVICH

    Founder and CEOCRD 2342709

  • ROSS HERMAN

    CEO & FounderCRD 5650505

Contacts

1 of 1

  • SHANE HILLER

    Senior Wealth AdvisorCRD 2750791

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 41

Active vs passive

$43.6M in ETFs

Passive

96%

$41.9M

Active

2%

$1.7M

ETFProviderStyleCategoryValueShares% of portfolio
ISHARES 0-3 MONTH TREASURY BOND ETF (SGOV)BlackRockPassiveUltrashort Bond$8.7M86,53819.98%
Unlock additional holdings →

Location

Primary office

NOVATO, CA

MARIN

Location

NOVATO, CA

Headquartered in NOVATO, CA, anchoring the San Jose-San Francisco-Oakland, CA metro in the West.

Metro area
San Jose-San Francisco-Oakland, CA
Region
West
County
MARIN
Address
7049 Redwood Blvd
Time zone
PT (UTC-8)
Office locations

Similar firms

MCM WEALTH

RIA

NOVATO, CA

AUM $171MTEAM 7REPS 4

ALPHA WEALTH MANAGEMENT AND PLANNING LLC

RIA

NOVATO, CA

AUM $320MTEAM 8REPS 6

BAUGHMAN FINANCIAL GROUP

RIA

NOVATO, CA

AUM $76.4MTEAM 1REPS 1

KETRON FINANCIAL LLC

RIA

NOVATO, CA

AUM $384MTEAM 5REPS 4

HENNESSY ADVISORS, INC.

RIA

NOVATO, CA

AUM $4.3BTEAM 19REPS 12

ASTI FINANCIAL MANAGEMENT

RIA

NOVATO, CA

AUM —TEAM 3REPS 2
More RIAs in NOVATO →All California RIAs →

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth