SONOMA ALLOCATIONS
Firm details
- Headquarters
- SANTA ROSA, California
- CRD number
- 335435
- Registered since
- April 24, 2025
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Fixed Fees
- Client types
- HNWI54.35%
- Individuals42.39%
- Charitable Organizations1.79%
- State / Municipal Government1.18%
- Corporations / Businesses0.29%
- Services
- Financial PlanningPortfolio Management for IndividualsPension Consulting
Firm profile
FINTRXOverview
Sonoma Allocations is an independent, LLC-structured registered investment adviser that serves both individual and institutional clients. The firm provides financial planning, portfolio management for individuals and small businesses, and pension consulting as part of its advisory offering. Fee arrangements include percentage-of-AUM and fixed-fee engagements. Sonoma does not identify as an active ESG investor and appears to operate through a single primary custodian relationship.
Assets & Accounts
Public Holdings
Investments & Alternatives
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds81%
- Exchange Traded Equities16%
- State & Local Bonds1%
- Investment Grade Corp Bonds1%
- Cash & Cash Equivalents1%
Contacts
3 of 3KEVIN MORROW
Co-FounderCRD 1752418
BEN SEDILLO
Managing PartnerCRD 5404747
TODD GOMES
Co-Founder and Managing PartnerCRD 5128533
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 103Active vs passive
$281M in ETFs
68%
$190M
25%
$90.4M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| ISHARES CORE S&P 500 ETF (IVV) | BlackRock | Passive | Large Blend | $34.1M | 51,544 | 12.13% |
Location
SANTA ROSA, CA
SONOMA
Location
SANTA ROSA, CA
Headquartered in SANTA ROSA, CA, anchoring the San Jose-San Francisco-Oakland, CA metro in the West.
- Metro area
- San Jose-San Francisco-Oakland, CA
- Region
- West
- County
- SONOMA
- Address
- 50 Old Courthouse Sq
- Time zone
- PT (UTC-8)
- Office locations
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