RIDGEVIEW FINANCIAL PLANNING
Firm details
- Headquarters
- SANTA ROSA, California
- CRD number
- 171985
- Website
- ridgeviewfp.com
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Hourly Charges
- Client types
- HNWI67.8%
- Individuals31.24%
- Charitable Organizations0.96%
- Services
- Financial PlanningPortfolio Management for Individuals
Firm profile
FINTRXOverview
Ridgeview Financial Planning is an independent, owner-operated RIA focused on financial planning and portfolio management for individuals, families and small business clients. The firm charges a mix of percentage-of-AUM and hourly fees and manages discretionary portfolios with a clear tilt toward exchange-traded equities. Advisory activity centers on comprehensive planning and separately managed account portfolio implementation, with support for institutional relationships as well as high-net-worth individual and family clients. Ridgeview does not position itself as an ESG-focused manager. Ridgeview deploys third‑party managers for targeted alternative exposures and uses mutual funds where appropriate, but the firm’s day‑to‑day portfolio construction emphasizes equity-focused, tax-aware implementation through separately managed accounts and exchange-traded instruments.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities65%
- Public Funds/Mutual Funds30%
- Cash & Cash Equivalents3%
- US Government Bonds1%
- State & Local Bonds1%
Contacts
1 of 1BRANDON GRUNDY
Founder and PrincipalCRD 4687607
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
SANTA ROSA, CA
SONOMA
Location
SANTA ROSA, CA
Headquartered in SANTA ROSA, CA, anchoring the San Jose-San Francisco-Oakland, CA metro in the West.
- Metro area
- San Jose-San Francisco-Oakland, CA
- Region
- West
- County
- SONOMA
- Address
- 1955 Cleveland Ave
- Time zone
- PT (UTC-8)
- Office locations
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