RIDGEVIEW FINANCIAL PLANNING

RIASEC Registered
Total AUM
$110M
Discretionary
$110M
100% of AUM
Avg account
$314K
Accounts
350
Employees
1
Advisory reps
1

Firm details

Headquarters
SANTA ROSA, California
CRD number
171985
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges
Client types
  • HNWI67.8%
  • Individuals31.24%
  • Charitable Organizations0.96%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Ridgeview Financial Planning is an independent, owner-operated RIA focused on financial planning and portfolio management for individuals, families and small business clients. The firm charges a mix of percentage-of-AUM and hourly fees and manages discretionary portfolios with a clear tilt toward exchange-traded equities. Advisory activity centers on comprehensive planning and separately managed account portfolio implementation, with support for institutional relationships as well as high-net-worth individual and family clients. Ridgeview does not position itself as an ESG-focused manager. Ridgeview deploys third‑party managers for targeted alternative exposures and uses mutual funds where appropriate, but the firm’s day‑to‑day portfolio construction emphasizes equity-focused, tax-aware implementation through separately managed accounts and exchange-traded instruments.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 65%, Public Funds/Mutual Funds 30%, Cash & Cash Equivalents 3%, US Government Bonds 1%, State & Local Bonds 1%65%
  • Exchange Traded Equities65%
  • Public Funds/Mutual Funds30%
  • Cash & Cash Equivalents3%
  • US Government Bonds1%
  • State & Local Bonds1%

Contacts

1 of 1
  • BRANDON GRUNDY

    Founder and PrincipalCRD 4687607

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

FINTRX

Location

Primary office

SANTA ROSA, CA

SONOMA

Location

SANTA ROSA, CA

Headquartered in SANTA ROSA, CA, anchoring the San Jose-San Francisco-Oakland, CA metro in the West.

Metro area
San Jose-San Francisco-Oakland, CA
Region
West
County
SONOMA
Address
1955 Cleveland Ave
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth