Smith Moore & Co

Broker-DealerFINRA MemberEst. 2007
Total AUM
$2.4B
Discretionary
$2.1B
89% of AUM
Accounts
5,865
Employees
65
Advisory reps
59
Brokerage reps
55

Firm details

Headquarters
Clayton, Missouri
CRD number
3441
Registered since
August 8, 2007
Website
smithmoore.com
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI62.58%
  • Individuals29.04%
  • Corporations / Businesses4.95%
  • State / Municipal Government2.82%
  • Pension & Profit Sharing Plans0.35%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Smith Moore & Co is an independent broker-dealer organized as a corporation and registered with the SEC since 2007. The firm serves both individual and institutional clients and provides brokerage and insurance services alongside advisory offerings. On the advisory side it delivers financial planning, portfolio management for individuals and small businesses, and selection of outside advisers. Smith Moore & Co acts as a capital allocator and charges fees via percentage of AUM, hourly rates, and fixed fees. The firm is not reported to be an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

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Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 63%, Public Funds/Mutual Funds 28%, Cash & Cash Equivalents 5%, US Government Bonds 3%, State & Local Bonds 1%63%
  • Exchange Traded Equities63%
  • Public Funds/Mutual Funds28%
  • Cash & Cash Equivalents5%
  • US Government Bonds3%
  • State & Local Bonds1%

Owners & executives

3 of 5
  • Calvin Persaud

    Calvin Persaud

    Chief Compliance OfficerCRD 3261683

  • Jaret Perryman

    Jaret Perryman

    Chief Compliance OfficerCRD 3034594

  • Stewart Deutsch

    Stewart Deutsch

    President, Chief Executive OfficerCRD 2537447

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Contacts

3 of 54
  • Donna Zoeller

    Donna Zoeller

    Vice PresidentCRD 5084303

  • Kevin Storm

    Kevin Storm

    Financial AdvisorCRD 5143033

  • Brian Rongey

    Brian Rongey

    Head of SupervisionCRD 5314653

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Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 704

Active vs passive

$2.6B in ETFs

Passive

76%

$2B

Active

19%

$640M

ETFProviderStyleCategoryValueShares% of portfolio
ISHARES CORE S&P 500 ETF (IVV)BlackRockPassiveLarge Blend$84.1M112,2913.18%
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Location

Primary office

Clayton, MO

Saint Louis

Location

Clayton, MO

Headquartered in Clayton, MO, anchoring the St. Louis-St. Charles-Farmington, MO-IL metro in the Midwest.

Metro area
St. Louis-St. Charles-Farmington, MO-IL
Region
Midwest
County
Saint Louis
Address
7777 Bonhomme Ave
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth