Simplysmart Asset Management
Firm details
- Headquarters
- ,
- CRD number
- 152991
- Website
- www.simplysmartassets.com
- Custodians
- CHARLES SCHWAB & CO., INC., THE VANGUARD GROUP, INC.
- Fee structure
- Percentage of AUM
- Client types
- HNWI99.95%
- Individuals0.05%
- Services
- Portfolio Management for Individuals
Firm profile
FINTRXOverview
Simplysmart Asset Management is a small, independent registered investment adviser operating as a sole proprietorship that provides fee-based portfolio management to individual and family clients and small businesses. The firm charges a percentage of assets under management and reports being an active ESG investor, indicating environmental, social, or governance considerations factor into manager selection and portfolio construction. It is not organized as a capital allocator and is not identified as a multi-state or newly formed adviser. Advisory activity centers on discretionary portfolio management for individuals and small business owners rather than institutional consulting or a separate asset-gathering business line. The firm reports using third-party external managers for certain strategies (see Investments & Alternatives).
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds45%
- Exchange Traded Equities30%
- Private Funds22%
- Cash & Cash Equivalents2%
- State & Local Bonds1%
Owners & executives
1 of 1
Sylvia Kwan
Chief Investment OfficerCRD 2805281
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
, null
Location
, null
Headquartered in , null.
- Office locations
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