SOUTHWEST MICHIGAN WEALTH MANAGEMENT, LLC

RIASEC Registered
Total AUM
$29.4M
Discretionary
$29.4M
100% of AUM
Avg account
$151K
Accounts
195
Employees
4
Advisory reps
2

Firm details

Headquarters
KALAMAZOO, Michigan
CRD number
289253
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges
Client types
  • Individuals85.8%
  • HNWI14.2%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other AdvisersEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Southwest Michigan Wealth Management, LLC is an independent registered investment adviser organized as an LLC that serves individual and family clients. The firm runs a fairly concentrated, equity-first approach: nearly all client assets sit in exchange-traded equities, and the practice emphasizes liquid, easily traded instruments for portfolio implementation. Advisory services include comprehensive financial planning, discretionary portfolio management for individuals and small businesses, selection of third‑party advisers, and client education through seminars and workshops. The firm also operates as an insurance broker, which it integrates into planning and retirement income work. As a capital allocator, the firm supplements its equity exposure with third‑party alternative managers and insurance products. It does not position itself as an ESG-focused manager and is not structured to serve institutional pension clients. Fee arrangements are a mix of percentage of AUM and hourly charges, allowing flexibility for ongoing investment management or episodic planning engagements.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 97%, Cash & Cash Equivalents 3%97%
  • Exchange Traded Equities97%
  • Cash & Cash Equivalents3%

Contacts

2 of 2
  • CHARLES HENRICH

    PresidentCRD 6025347

  • Justin Henrich

    Financial AdvisorCRD 7172954

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

KALAMAZOO, MI

KALAMAZOO

Location

KALAMAZOO, MI

Headquartered in KALAMAZOO, MI, anchoring the Kalamazoo-Battle Creek-Portage, MI metro in the Midwest.

Metro area
Kalamazoo-Battle Creek-Portage, MI
Region
Midwest
County
KALAMAZOO
Address
4341 S Westnedge Ave
Time zone
ET (UTC-5)
Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth