Simplicity Wealth

RIASEC Registered

Total AUM

$4.3B

Discretionary

$4.2B

98% of AUM

Avg account

$304K

Accounts

14,045

Employees

424

Advisory reps

256

Firm details

Headquarters: Summit, New Jersey
CRD number: 300572
Registered since: March 11, 2019
Website: www.simplicitywealth.com
Custodians: CHARLES SCHWAB & CO., INC., PRINCIPAL SECURITIES, INC., TRUIST INVESTMENT SERVICES, INC.
Fee structure: Percentage of AUM, Hourly Charges, Fixed Fees
Client types: Other Investment Advisers58.85%
Individuals25.26%
HNWI14.86%
Banking / Thrift Institutions1.03%
Services: Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsSelection of Other AdvisersPublication of PeriodicalsEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Simplicity Wealth is an independent registered investment adviser structured as an LLC and registered with the SEC in 2019. The firm is owned by an individual and serves both individual and family clients as well as institutional accounts. Its fee model combines asset-based fees with hourly and fixed-fee arrangements, and its advisory services include financial planning, portfolio management for individuals/small businesses and for businesses/institutions, selection of other advisers, periodic publications, and client education through seminars and workshops. Industry relationships include affiliations with a broker‑dealer, another investment adviser, and an insurance company. The firm does not identify as an active ESG investor and is not positioned as a capital allocator.