SALEM INVESTMENT COUNSELORS INC

RIASEC RegisteredEst. 1979
Total AUM
$4.2B
Discretionary
$4.1B
99% of AUM
Avg account
$1.3M
Accounts
3,120
Employees
18
Advisory reps
14

Firm details

Headquarters
WINSTON SALEM, North Carolina
CRD number
104855
Registered since
April 2, 1979
Website
saleminvestment.com
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI85.23%
  • Charitable Organizations6.73%
  • Individuals5.17%
  • Corporations / Businesses2.39%
  • Pension & Profit Sharing Plans0.48%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional Clients

Firm profile

FINTRX

Overview

Salem Investment Counselors Inc is an independent, privately owned registered investment adviser that has been SEC-registered since 1979. The firm serves both individual and family clients as well as institutional investors, offering financial planning and portfolio management for individuals, small businesses, and institutional clients. Its fee arrangements include percentage-of-AUM billing alongside hourly and fixed-fee engagements. Salem reports a stated preference for equities as its primary asset type and is not positioned as a capital allocator; it relies on third‑party managers for alternative exposure. The firm has received external recognition, appearing on CNBC’s Top 100 Financial Advisory Firms list in multiple years (2019, 2020, 2021, 2022, and 2025) and earning a Citywire mention among 50 Growers Across America in 2023.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

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Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 75%, Public Funds/Mutual Funds 13%, State & Local Bonds 7%, US Government Bonds 2%, Investment Grade Corp Bonds 1%, Cash & Cash Equivalents 1%, Other 1%75%
  • Exchange Traded Equities75%
  • Public Funds/Mutual Funds13%
  • State & Local Bonds7%
  • US Government Bonds2%
  • Investment Grade Corp Bonds1%

Owners & executives

2 of 2

  • GEORGE KEENER

    Chief Compliance Officer & Investment AdvisorCRD 4586268

  • JOSEPH MCCAFFREY

    Chief Investment OfficerCRD 7357238

Contacts

3 of 12

  • KENNETH JONES

    Financial AdvisorCRD 2992908

  • DALE BROWN

    Chairman of the BoardCRD 3121815

  • Cooper Taylor

    Vice PresidentCRD 8015246

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Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

FINTRX

ETF holdings

1 of 370

Active vs passive

$313M in ETFs

Passive

91%

$284M

Active

4%

$29.1M

ETFProviderStyleCategoryValueShares% of portfolio
SCHWAB US LARGE-CAP ETF (SCHX)SchwabPassiveLarge Blend$24.1M940,0557.71%
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Location

Primary office

WINSTON SALEM, NC

FORSYTH

Location

WINSTON SALEM, NC

Headquartered in WINSTON SALEM, NC, anchoring the Greensboro--Winston-Salem--High Point, NC metro in the South.

Metro area
Greensboro--Winston-Salem--High Point, NC
Region
South
County
FORSYTH
Address
480 Shepherd St
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth