Salem Investment Counselors Inc

RIASEC Registered
Total AUM
$4.2B
Discretionary
$4.1B
99% of AUM
Avg account
$1.3M
Accounts
3,120
Employees
18
Advisory reps
14

Firm details

Headquarters
Winston Salem, North Carolina
CRD number
104855
Registered since
April 2, 1979
Website
saleminvestment.com
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI85.23%
  • Charitable Organizations6.73%
  • Individuals5.17%
  • Corporations / Businesses2.39%
  • Pension & Profit Sharing Plans0.48%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional Clients

Firm profile

FINTRX

Overview

Salem Investment Counselors Inc is an independent, privately owned registered investment adviser that has been SEC-registered since 1979. The firm serves both individual/family and institutional clients, offering financial planning and portfolio management for individuals, small businesses, and institutions. Its fee arrangements include a percentage of assets under management, hourly billing, and fixed-fee engagements. Salem reports it is not an active ESG investor and does not act as a capital allocator; instead, it relies on external managers for alternative exposures. The firm has received repeated recognition in industry rankings, including CNBC’s Top 100 Financial Advisory Firms (2019, 2020, 2021, 2022, 2025) and a Citywire 50 Growers Across America accolade in 2023.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Read the full firm profile in FINTRX →

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 75%, Public Funds/Mutual Funds 13%, State & Local Bonds 7%, US Government Bonds 2%, Investment Grade Corp Bonds 1%, Cash & Cash Equivalents 1%, Other 1%75%
  • Exchange Traded Equities75%
  • Public Funds/Mutual Funds13%
  • State & Local Bonds7%
  • US Government Bonds2%
  • Investment Grade Corp Bonds1%

Owners & executives

2 of 2
  • George Keener

    George Keener

    Chief Compliance Officer & Investment AdvisorCRD 4586268

  • Joseph Mccaffrey

    Joseph Mccaffrey

    Chief Investment OfficerCRD 7357238

Contacts

3 of 12
  • Robert Beach

    Robert Beach

    Vice PresidentCRD 838132

  • Kristopher Abernethy

    Kristopher Abernethy

    Advisory RepresentativeCRD 4971818

  • Kenneth Jones

    Kenneth Jones

    Financial AdvisorCRD 2992908

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Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 133

Active vs passive

$346M in ETFs

Passive

91%

$316M

Active

4%

$30.1M

ETFProviderStyleCategoryValueShares% of portfolio
SCHWAB US LARGE-CAP ETF (SCHX)SchwabPassiveLarge Blend$29.1M971,2028.43%
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Location

Primary office

Winston Salem, NC

Forsyth

Location

Winston Salem, NC

Headquartered in Winston Salem, NC, anchoring the Greensboro--Winston-Salem--High Point, NC metro in the South.

Metro area
Greensboro--Winston-Salem--High Point, NC
Region
South
County
Forsyth
Address
480 Shepherd St
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth