SEMMAX FINANCIAL ADVISORS, INC.
Firm details
- Headquarters
- WINSTON SALEM, North Carolina
- CRD number
- 144978
- Registered since
- August 1, 2017
- Website
- semmax.com
- Custodians
- FIDELITY DISTRIBUTORS COMPANY LLC
- Fee structure
- Percentage of AUM, Hourly Charges, Fixed Fees
- Client types
- Individuals75.75%
- HNWI24.25%
- Services
- Financial PlanningPortfolio Management for IndividualsSelection of Other AdvisersEducational Seminars / Workshops
Firm profile
FINTRXOverview
Semmax Financial Advisors, Inc. is an independent, owner-operated registered investment adviser that serves individual and family clients. The firm combines fee-based financial planning and portfolio management with insurance brokerage services, positioning insurance and annuity solutions alongside discretionary portfolio strategies. Semmax operates as a capital allocator—meaning it places client capital with third-party managers when appropriate—and provides selection of other advisers and educational seminars as part of its client offering. Investment preferences show a tilt toward equities, with a notable allocation to non-exchange traded equities as the single largest asset bucket. Fixed income exposure appears across ETFs and corporate debt, and the firm’s largest public holding is a floating-rate bond ETF, which signals attention to income and rate-sensitive credit in some client portfolios. Semmax is not an active ESG investor and operates with a mix of fee arrangements (percentage of AUM, hourly and fixed fees), allowing flexibility across client engagements.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Non-Exchange Traded Equities51%
- Exchange Traded Equities33%
- Public Funds/Mutual Funds7%
- Cash & Cash Equivalents4%
- US Government Bonds3%
Owners & executives
1 of 1Matthew Landon
Chief Executive OfficerCRD 6844151
Contacts
3 of 7JONATHAN SHORT
Financial AdvisorCRD 5558074
KYLE LEONARD
Financial PlannerCRD 6312308
Marcus Snodgress
AgentCRD 7226807
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 173Active vs passive
$152M in ETFs
71%
$108M
25%
$43.7M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| ISHARES FLOATING RATE BOND ETF (FLOT) | BlackRock | Passive | Ultrashort Bond | $13M | 254,493 | 8.55% |
Location
WINSTON SALEM, NC
FORSYTH
Location
WINSTON SALEM, NC
Headquartered in WINSTON SALEM, NC, anchoring the Greensboro--Winston-Salem--High Point, NC metro in the South.
- Metro area
- Greensboro--Winston-Salem--High Point, NC
- Region
- South
- County
- FORSYTH
- Address
- 1447 Trademart Blvd
- Time zone
- ET (UTC-5)
- Office locations
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