SAFETY OF PRINCIPLE WEALTH MANAGEMENT, LLC

Overview

Safety Of Principle Wealth Management, LLC is a small, privately held wealth advisory firm organized as an LLC and operated by an individual owner. The firm combines advisory work with insurance and accounting activities: it functions as an insurance broker and financial product salesperson while providing financial planning, portfolio management for individuals and small businesses, and the selection of outside advisers. Its business model includes fee-for-service arrangements (percentage of AUM, hourly and fixed fees) alongside insurance product sales, reflecting a hybrid adviser/brokerage orientation rather than a pure discretionary asset manager. The firm does not present itself as an active ESG investor and is not registered as a multi-state adviser. It identifies as a capital allocator and uses third-party managers for certain alternative exposures. Given the mix of insurance distribution and advisory services, its client solutions appear to blend traditional portfolio management with insurance and annuity products.

Assets & Accounts

Investments & Alternatives

Location & Offices