Personal Financial Profiles Inc

Overview

Personal Financial Profiles Inc is an independent registered investment adviser that runs a client-focused wealth management practice centered on financial planning and discretionary portfolio management. The firm serves both individuals and families as well as institutional and business clients, using a mix of AUM-based, hourly, and fixed-fee arrangements. Since registering with the SEC in 2013, the firm has shown a clear allocation preference toward equities, favoring exchange-traded instruments as the primary building blocks of client portfolios. Advisory services are delivered primarily on a discretionary basis, with the team managing portfolios for individuals, small businesses, and institutions rather than acting as a pension consultant or multi-state ESG allocator. Investment activity skews toward liquid, exchange-traded exposures supplemented by traditional pooled vehicles. The firm does not self-identify as an active ESG investor. Where alternatives are used, allocations are routed through third-party managers rather than in-house capital allocation.

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Public Holdings

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Location & Offices