Rose Wealth, LLC
Firm details
- Headquarters
- Longview, Texas
- CRD number
- 334740
- Custodians
- FIDELITY DISTRIBUTORS COMPANY LLC
- Fee structure
- Percentage of AUM
- Client types
- Individuals100%
- Services
- Portfolio Management for IndividualsSelection of Other Advisers
Firm profile
FINTRXOverview
Rose Wealth, LLC is a small, privately held limited liability company that functions as a non-independent retail registered investment adviser serving individuals and families. The firm charges clients on a percentage-of-assets basis and focuses on direct portfolio management for individuals and small businesses while also selecting third-party managers and advisers when appropriate. Rose Wealth positions itself as a capital allocator — it uses outside managers for certain exposures rather than relying solely on in‑house strategies. The adviser does not identify as an ESG investor, does not operate as a multi-state or pension consultant, and is owned by an individual rather than a corporate parent.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities84%
- Cash & Cash Equivalents11%
- US Government Bonds5%
Owners & executives
1 of 1John Merkel
Founder and CEOCRD 8033981
Contacts
3 of 6Omar Muhammad
CRD 5875265

Andrew Alston
Investment Advisor RepresentativeCRD 6895523

Grant Jordy
Associate AdvisorCRD 7144186
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
Longview, TX
Gregg
Location
Longview, TX
Headquartered in Longview, TX, in the South of the United States.
- Region
- South
- County
- Gregg
- Address
- 305 W Loop 281
- Time zone
- CT (UTC-6)
- Office locations
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