Rose Wealth, LLC

RIASEC Registered
Total AUM
$5.9M
Discretionary
$5.9M
100% of AUM
Avg account
$123K
Accounts
48
Employees
8
Advisory reps
7

Firm details

Headquarters
Longview, Texas
CRD number
334740
Custodians
FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure
Percentage of AUM
Client types
  • Individuals100%
Services
Portfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Rose Wealth, LLC is a small, privately held limited liability company that functions as a non-independent retail registered investment adviser serving individuals and families. The firm charges clients on a percentage-of-assets basis and focuses on direct portfolio management for individuals and small businesses while also selecting third-party managers and advisers when appropriate. Rose Wealth positions itself as a capital allocator — it uses outside managers for certain exposures rather than relying solely on in‑house strategies. The adviser does not identify as an ESG investor, does not operate as a multi-state or pension consultant, and is owned by an individual rather than a corporate parent.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 84%, Cash & Cash Equivalents 11%, US Government Bonds 5%84%
  • Exchange Traded Equities84%
  • Cash & Cash Equivalents11%
  • US Government Bonds5%

Owners & executives

1 of 1
  • John Merkel

    Founder and CEOCRD 8033981

Contacts

3 of 6
  • Omar Muhammad

    CRD 5875265

  • Andrew Alston

    Andrew Alston

    Investment Advisor RepresentativeCRD 6895523

  • Grant Jordy

    Grant Jordy

    Associate AdvisorCRD 7144186

Unlock 3 more contacts

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

Longview, TX

Gregg

Location

Longview, TX

Headquartered in Longview, TX, in the South of the United States.

Region
South
County
Gregg
Address
305 W Loop 281
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth