RIVERTREE ADVISORS, LLC
Firm details
- Headquarters
- WINTER PARK, Florida
- CRD number
- 168065
- Registered since
- June 17, 2013
- Website
- www.rivertree.co
- Custodians
- RAYMOND JAMES & ASSOCIATES, INC.
- Fee structure
- Percentage of AUM
- Client types
- HNWI83.41%
- Individuals16.59%
- Services
- Financial PlanningPortfolio Management for Individuals
Firm profile
FINTRXOverview
Rivertree Advisors, LLC is an independent registered investment adviser operating as a limited liability company that focuses on financial planning and portfolio management for individuals and small businesses. The firm charges fees based on a percentage of assets under management and structures client relationships primarily around discretionary portfolio management and financial planning. Investment activity shows a clear preference for exchange-traded products — ETFs make up the bulk of investable assets — with equity exposure being the dominant posture alongside select credit-focused ETFs that provide income and diversification. Rivertree is not positioned as a capital allocator and does not identify as an active ESG investor. Its client base is individual and family households rather than institutional or pension clients. The adviser’s model emphasizes scalable ETF and mutual fund allocations to implement asset allocation and income strategies, with limited direct equity positions.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities89%
- Public Funds/Mutual Funds5%
- Private Funds4%
- Cash & Cash Equivalents2%
Contacts
2 of 2Lisa Grady-Strange
Firm AdministratorCRD 6727598
THEODORE RICH
PrincipalCRD 2592493
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 76Active vs passive
$208M in ETFs
30%
$62.8M
68%
$145M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| JANUS HENDERSON AAA CLO ETF (JAAA) | Janus Henderson | Active | Ultrashort Bond | $11.8M | 233,300 | 5.66% |
Location
WINTER PARK, FL
ORANGE
Location
WINTER PARK, FL
Headquartered in WINTER PARK, FL, anchoring the Orlando-Lakeland-Deltona, FL metro in the South.
- Metro area
- Orlando-Lakeland-Deltona, FL
- Region
- South
- County
- ORANGE
- Address
- 941 W Morse Blvd
- Time zone
- ET (UTC-5)
- Office locations
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