RESERVE WEALTH PLANNING

RIASEC Registered
Total AUM
$3.4M
Discretionary
$3.4M
100% of AUM
Avg account
$81.9K
Accounts
41
Employees
1
Advisory reps
1

Firm details

Headquarters
,
CRD number
325033
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM
Client types
  • Individuals52.75%
  • HNWI47.25%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Reserve Wealth Planning is a small, independent registered investment adviser that focuses on financial planning and discretionary portfolio management for individuals and families, including small-business owners. The firm runs a fee model based on a percentage of assets under management and reports active incorporation of ESG considerations into its investment process. As an owner-operated LLC, Reserve Wealth Planning concentrates on straightforward, pooled-product strategies rather than running a broad capital allocation platform or a separate pension-consulting practice. Investment activity centers on managed allocations using public mutual funds as the primary vehicle. Given the firm’s scale and client base, the manager preference appears to favor diversified, broadly accessible fund solutions rather than bespoke private-market commitments or large-scale separately managed accounts. The advisory mandate is geared toward clients seeking ongoing planning and discretionary management rather than institutional services or multi-state outreach.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 90%, Cash & Cash Equivalents 10%90%
  • Public Funds/Mutual Funds90%
  • Cash & Cash Equivalents10%

Contacts

1 of 1
  • CHAD BURGER

    Financial AdvisorCRD 7697867

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

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Location

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Headquartered in , null.

Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth