Pure Financial Advisors, LLC

Overview

Pure Financial Advisors, LLC is an independent registered investment adviser that emphasizes fee-based wealth management for individuals, families and select institutional clients. The firm is SEC registered (initial registration in 2009) and operates as a capital allocator, combining financial planning, portfolio management for individuals and small businesses, pension consulting services, manager selection and investor education. Its stated fee arrangements include percentage-of-AUM and fixed-fee engagements. Pure Financial Advisors also identifies as an active ESG investor and lists accounting among its business activities. The firm has been recognized in industry rankings, including placement on Financial Times’ Top 300 RIA firms (2020), FA Magazine’s Top RIA firms (2020), Barron’s Top 100 RIA firms (2023, 2024, 2025) and a Forbes Top RIA listing in 2024.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices