Prufid Financial Advisors LLC

RIASEC RegisteredEst. 2006
Total AUM
$358M
Discretionary
$83.9M
23% of AUM
Avg account
$11.9M
Accounts
30
Employees
1
Advisory reps
1

Firm details

Headquarters
,
CRD number
121897
Registered since
May 10, 2006
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM
Client types
  • HNWI67.83%
  • Corporations / Businesses21.23%
  • Charitable Organizations10.94%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional Clients

Firm profile

FINTRX

Overview

Prufid Financial Advisors LLC is an independent registered investment adviser that operates as a fee-based firm charging a percentage of assets under management. The firm’s advisory focus centers on financial planning and portfolio management for individual and family clients as well as small businesses and institutional entities. Its posture is that of a boutique adviser: a small client roster, concentrated asset base, and a primary reliance on pooled public funds for core asset allocation rather than direct-stock-driven portfolios. Investment behavior shows a clear tilt toward publicly available pooled vehicles—mutual funds and other public funds—while also using third-party alternative managers for hedge fund exposure and real estate. The firm is not positioned as an active ESG investor and does not present itself as a multi-state or pension consultant adviser. Authority patterns suggest the adviser maintains a substantial amount of client-directed assets alongside discretionary mandates, which aligns with a hybrid planning-and-advice practice.

Assets & Accounts

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 97%, Exchange Traded Equities 2%, Cash & Cash Equivalents 1%97%
  • Public Funds/Mutual Funds97%
  • Exchange Traded Equities2%
  • Cash & Cash Equivalents1%

Owners & executives

1 of 1
  • Eric Haas

    Eric Haas

    Chief Investment OfficerCRD 4602909

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

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Location

, null

Headquartered in , null.

Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth