Prudent Investors
Firm details
- Headquarters
- Lake Forest, California
- CRD number
- 127284
- Registered since
- April 7, 2014
- Website
- www.prudentinvestors.com
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Hourly Charges
- Client types
- HNWI66.48%
- Individuals33.52%
- Services
- Financial PlanningPortfolio Management for IndividualsPublication of PeriodicalsEducational Seminars / Workshops
Firm profile
FINTRXOverview
Prudent Investors is an independent registered investment adviser established in 2014 and owned by an individual. The firm serves primarily individual and family clients, offering fee arrangements that include a percentage of assets under management and hourly charges. Its client-facing services emphasize financial planning and portfolio management for individuals and small businesses; the firm also produces periodicals and runs educational seminars and workshops. Prudent Investors does not position itself as an active ESG investor and is not flagged as a multi-state adviser.
Assets & Accounts
Public Holdings
Investments & Alternatives
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities86%
- Public Funds/Mutual Funds7%
- Cash & Cash Equivalents3%
- Other2%
- State & Local Bonds1%
Owners & executives
1 of 1
Jeremy Lau
Chief Executive OfficerCRD 6812603
Contacts
2 of 2
Jared Ong
PrincipalCRD 5022033

Anna Yen
Senior AdvisorCRD 4710526
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 64Active vs passive
$668M in ETFs
89%
$597M
11%
$71.5M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| ISHARES 7-10 YEAR TREASURY BOND ETF (IEF) | BlackRock | Passive | Long Government | $55.4M | 585,975 | 8.29% |
Location
Lake Forest, CA
Orange
Location
Lake Forest, CA
Headquartered in Lake Forest, CA, anchoring the Los Angeles-Long Beach, CA metro in the West.
- Metro area
- Los Angeles-Long Beach, CA
- Region
- West
- County
- Orange
- Address
- 22932 El Toro Rd
- Time zone
- PT (UTC-8)
- Office locations
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