PRUDENT INVESTORS

RIASEC RegisteredEst. 2014
Total AUM
$516M
Discretionary
$516M
100% of AUM
Avg account
$770K
Accounts
670
Employees
8
Advisory reps
3

Firm details

Headquarters
LAKE FOREST, California
CRD number
127284
Registered since
April 7, 2014
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges
Client types
  • HNWI66.48%
  • Individuals33.52%
Services
Financial PlanningPortfolio Management for IndividualsPublication of PeriodicalsEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Prudent Investors is an independent, SEC‑registered registered investment adviser that began federal registration in 2014 and is owner‑controlled by an individual. The firm serves individual and family clients and focuses on financial planning and discretionary portfolio management for individuals and small businesses. Its advisory services also include educational seminars, periodic publications or newsletters, and fee arrangements that combine a percentage of assets under management with hourly charges. Prudent Investors does not self-identify as an active ESG investor, is not a multi‑state adviser, and does not act as a pension consultant or related adviser.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 86%, Public Funds/Mutual Funds 7%, Cash & Cash Equivalents 3%, Other 2%, State & Local Bonds 1%, Investment Grade Corp Bonds 1%86%
  • Exchange Traded Equities86%
  • Public Funds/Mutual Funds7%
  • Cash & Cash Equivalents3%
  • Other2%
  • State & Local Bonds1%

Owners & executives

1 of 1
  • Jeremy Lau

    Chief Executive OfficerCRD 6812603

Contacts

2 of 2
  • JARED ONG

    PrincipalCRD 5022033

  • ANNA YEN

    Senior AdvisorCRD 4710526

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 60

Active vs passive

$596M in ETFs

Passive

87%

$520M

Active

13%

$75.7M

ETFProviderStyleCategoryValueShares% of portfolio
PIMCO ACTIVE BOND EXCHANGE-TRADED FUND (BOND)PIMCOActiveIntermediate Core Plus Bond$56.1M608,2099.42%

Location

Primary office

LAKE FOREST, CA

ORANGE

Location

LAKE FOREST, CA

Headquartered in LAKE FOREST, CA, anchoring the Los Angeles-Long Beach, CA metro in the West.

Metro area
Los Angeles-Long Beach, CA
Region
West
County
ORANGE
Address
22932 El Toro Rd
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth