Probity Advisors, Inc.
Firm details
- Headquarters
- Dallas, Texas
- CRD number
- 121849
- Registered since
- October 3, 2002
- Website
- probityadvisors.com
- Custodians
- NATIONAL FINANCIAL SERVICES LLC, CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Hourly Charges, Fixed Fees
- Client types
- HNWI61.88%
- Individuals15.2%
- Corporations / Businesses10.78%
- Pension & Profit Sharing Plans10.63%
- Charitable Organizations1.5%
- Services
- Financial PlanningPortfolio Management for IndividualsPension ConsultingPublication of PeriodicalsEducational Seminars / Workshops
Firm profile
FINTRXOverview
Probity Advisors, Inc. is an independent, SEC-registered advisory firm (registered in 2002) organized as a corporation with domestic entity and individual ownership. The firm serves both individual/family clients and institutional accounts, delivering financial planning, portfolio management for individuals and small businesses, pension consulting services, published commentary, and educational workshops. Its fee arrangements include percentage-of-assets, hourly fees, and fixed fees. Probity identifies as an active ESG investor and integrates environmental, social, and governance considerations into its investment process. The firm does not act as a capital allocator; instead it deploys client capital into third-party managers and pooled vehicles when using alternative strategies.
Assets & Accounts
Public Holdings
Investments & Alternatives
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities72%
- Private Funds17%
- US Government Bonds6%
- Cash & Cash Equivalents4%
Contacts
3 of 8
Christopher Sorrow
Vice PresidentCRD 4576613

Porter Ozanne
PresidentCRD 354799

Adam Bronson
Portfolio ManagerCRD 4228649
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 72Active vs passive
$597M in ETFs
96%
$575M
<1%
$21.5M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| ISHARES S&P 500 VALUE ETF (IVE) | BlackRock | Passive | Large Value | $67.6M | 297,845 | 11.33% |
Location
Dallas, TX
Dallas
Location
Dallas, TX
Headquartered in Dallas, TX, anchoring the Dallas-Fort Worth, TX-OK metro in the South.
- Metro area
- Dallas-Fort Worth, TX-OK
- Region
- South
- County
- Dallas
- Address
- 10000 N Central Expy
- Time zone
- CT (UTC-6)
- Office locations
Similar firms
Grey Rock Management Partners IV, LLC
RIADallas, TX
Cpmg, Inc.
RIADallas, TX
Apeiron
RIADallas, TX
Adams Asset Advisors LLC
RIADallas, TX
Strata Wealth Advisors, LLC
RIADallas, TX
Bluescape Energy Partners LLC
RIADallas, TX