PROBITY ADVISORS, INC.

RIASEC RegisteredEst. 2002
Total AUM
$859M
Discretionary
$858M
100% of AUM
Avg account
$751K
Accounts
1,144
Employees
9
Advisory reps
7

Firm details

Headquarters
DALLAS, Texas
CRD number
121849
Registered since
October 3, 2002
Custodians
NATIONAL FINANCIAL SERVICES LLC, CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI61.88%
  • Individuals15.2%
  • Corporations / Businesses10.78%
  • Pension & Profit Sharing Plans10.63%
  • Charitable Organizations1.5%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingPublication of PeriodicalsEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Probity Advisors, Inc. is an independent registered investment adviser formed in 2002 that serves both individuals/families and institutional clients. The firm offers advisory services on a fee basis (percentage of AUM, hourly, and fixed fees) and combines financial planning, portfolio management for individuals and small businesses, pension consulting, publication of periodicals/newsletters, and educational seminars. Probity identifies as an active ESG investor and positions itself as a hands-on adviser rather than a capital allocator or manager of pooled private funds; instead, it directs client assets into third‑party strategies when appropriate.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 72%, Private Funds 17%, US Government Bonds 6%, Cash & Cash Equivalents 4%72%
  • Exchange Traded Equities72%
  • Private Funds17%
  • US Government Bonds6%
  • Cash & Cash Equivalents4%

Contacts

3 of 7
  • CHRISTOPHER SORROW

    Vice PresidentCRD 4576613

  • PORTER OZANNE

    PresidentCRD 354799

  • ADAM BRONSON

    Portfolio ManagerCRD 4228649

Unlock 4 more contacts

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 73

Active vs passive

$546M in ETFs

Passive

97%

$528M

Active

<1%

$18M

ETFProviderStyleCategoryValueShares% of portfolio
ISHARES S&P 500 VALUE ETF (IVE)BlackRockPassiveLarge Value$62.7M297,15111.49%

Location

Primary office

DALLAS, TX

DALLAS

Location

DALLAS, TX

Headquartered in DALLAS, TX, anchoring the Dallas-Fort Worth, TX-OK metro in the South.

Metro area
Dallas-Fort Worth, TX-OK
Region
South
County
DALLAS
Address
10000 N Central Expy
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth