Private Financial Counseling
Firm details
- Headquarters
- Los Angeles, California
- CRD number
- 110648
- Registered since
- February 6, 1986
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM
- Client types
- HNWI83.47%
- Individuals14.33%
- Other1.7%
- Charitable Organizations0.27%
- Corporations / Businesses0.23%
- Services
- Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional Clients
Firm profile
FINTRXOverview
Private Financial Counseling is an independent registered investment adviser that has been SEC-registered since 1986 and operates as a corporation. The firm serves individuals, families and institutional clients and focuses on fee-based advice billed as a percentage of assets under management. Its advisory services emphasize financial planning and discretionary portfolio management for individuals, small businesses, and business or institutional clients. According to regulatory filings the firm is owned by a combination of a domestic entity and an individual, lists a law firm among its industry affiliations, and does not operate as an in-house capital allocator or pension consultant. The adviser does not identify as an active ESG investor and is not registered as a multi-state adviser.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities68%
- Public Funds/Mutual Funds25%
- Cash & Cash Equivalents4%
- State & Local Bonds2%
- Derivatives1%
Owners & executives
FINTRXContacts
FINTRXWealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 24Active vs passive
$65.7M in ETFs
72%
$47.1M
28%
$18.6M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| SPDR S&P 500 ETF TRUST (SPY) | State Street | Passive | Large Blend | $15.9M | 21,317 | 24.24% |
Location
Los Angeles, CA
Los Angeles
Location
Los Angeles, CA
Headquartered in Los Angeles, CA, anchoring the Los Angeles-Long Beach, CA metro in the West.
- Metro area
- Los Angeles-Long Beach, CA
- Region
- West
- County
- Los Angeles
- Address
- 1901 Avenue Of The Stars
- Time zone
- PT (UTC-8)
- Office locations
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