Private Advisor Group, LLC

RIASEC RegisteredEst. 2011
Total AUM
$44.3B
Discretionary
$44.3B
100% of AUM
Avg account
$312K
Accounts
142,226
Employees
674
Advisory reps
923

Firm details

Headquarters
Morristown, New Jersey
CRD number
155216
Registered since
January 3, 2011
Custodians
LPL FINANCIAL LLC, FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees, Other
Client types
  • HNWI50.6%
  • Individuals44.93%
  • Corporations / Businesses1.86%
  • State / Municipal Government0.98%
  • Pension & Profit Sharing Plans0.88%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension ConsultingSelection of Other AdvisersPublication of PeriodicalsEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Private Advisor Group, LLC is an independent registered investment adviser formed in 2011 that serves both individual/family and institutional clients. The firm offers a mix of financial planning, portfolio management for individuals and businesses, pension consulting, selection of third‑party advisers, and investor education including periodicals and workshops. Its fee arrangements include percentage‑of‑AUM pricing alongside hourly and fixed fees. The organization operates as a limited liability company with ownership structured among domestic entities and individuals. It maintains relationships across the financial ecosystem — including broker‑dealers, other advisers, accounting and law firms, pension consultants, and real estate brokers — and does not position itself as a capital allocator. The firm does not identify as an active ESG investor. Private Advisor Group has been recognized in industry rankings: Financial Times’ Top 300 RIAs (2020), repeated Barron’s Top 100 RIA placements (2021–2025), and a Citywire 50 Growers Across America listing in 2025.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 48%, Exchange Traded Equities 40%, Cash & Cash Equivalents 7%, US Government Bonds 2%, Investment Grade Corp Bonds 2%, State & Local Bonds 1%48%
  • Public Funds/Mutual Funds48%
  • Exchange Traded Equities40%
  • Cash & Cash Equivalents7%
  • US Government Bonds2%
  • Investment Grade Corp Bonds2%

Owners & executives

3 of 33
  • John Franchi

    John Franchi

    Partner, Chief Investment OfficerCRD 5709931

  • Adam Schorr

    Adam Schorr

    Chief Financial OfficerCRD 5251324

  • James Perhacs

    James Perhacs

    Managing Director, Chief Operating OfficerCRD 4285685

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Contacts

3 of 890
  • Jason Gaylor

    Jason Gaylor

    Private Wealth ManagerCRD 5643268

  • Robert Wiswell

    Investment Advisor RepresentativeCRD 5651497

  • William Greear

    William Greear

    CCOCRD 5652705

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Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 1,591

Active vs passive

$21.2B in ETFs

Passive

67%

$14.2B

Active

24%

$7.1B

ETFProviderStyleCategoryValueShares% of portfolio
STATE STREET(R) SPDR(R) PORTFOLIO S&P 500(R) ETF (SPYM)State Street$523M5,956,4782.46%

Location

Primary office

Morristown, NJ

Morris

Location

Morristown, NJ

Headquartered in Morristown, NJ, anchoring the New York-Newark, NY-NJ-CT-PA metro in the Northeast.

Metro area
New York-Newark, NY-NJ-CT-PA
Region
Northeast
County
Morris
Address
305 Madison Ave
Time zone
ET (UTC-5)
Office locations

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