Private Advisor Group, LLC
Firm details
- Headquarters
- Morristown, New Jersey
- CRD number
- 155216
- Registered since
- January 3, 2011
- Website
- www.privateadvisorgroup.com
- Custodians
- LPL FINANCIAL LLC, FIDELITY DISTRIBUTORS COMPANY LLC
- Fee structure
- Percentage of AUM, Hourly Charges, Fixed Fees, Other
- Client types
- HNWI51.3%
- Individuals44.05%
- Corporations / Businesses1.68%
- Pension & Profit Sharing Plans1.44%
- Charitable Organizations0.76%
- Services
- Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension ConsultingSelection of Other AdvisersPublication of PeriodicalsEducational Seminars / Workshops
Firm profile
FINTRXOverview
Private Advisor Group, LLC is an independent registered investment adviser organized as an LLC. The firm is SEC-registered (2011) and serves a mix of individual and family clients as well as institutional accounts. Its service set includes comprehensive financial planning, discretionary portfolio management for individuals and for businesses or institutions, pension consulting and selection of sub-advisers, plus client education and published commentary. Fees are charged across multiple structures (percentage of AUM, hourly and fixed fees among others). The firm does not present itself as a capital allocator and is not identified as an active ESG investor. Industry relationships reported include broker-dealers, other investment advisers, accountants, law firms, pension consultants and real estate brokers. Private Advisor Group has been repeatedly recognized in industry rankings, including multiple Barron’s Top 100 RIA listings (2021–2025), Financial Times Top 300 (2020) and a Citywire 50 Growers Across America mention (2025).
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds48%
- Exchange Traded Equities40%
- Cash & Cash Equivalents7%
- US Government Bonds2%
- Investment Grade Corp Bonds2%
Owners & executives
3 of 32John Franchi
Partner, Chief Investment OfficerCRD 5709931

Adam Schorr
Chief Financial OfficerCRD 5251324

James Perhacs
Managing Director, Chief Operating OfficerCRD 4285685
Contacts
3 of 897
Jason Gaylor
Private Wealth ManagerCRD 5643268
Robert Wiswell
Investment Advisor RepresentativeCRD 5651497

William Greear
CCOCRD 5652705
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 1,590Active vs passive
$21.2B in ETFs
67%
$14.2B
24%
$7.1B
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| STATE STREET(R) SPDR(R) PORTFOLIO S&P 500(R) ETF (SPYM) | State Street | $523M | 5,956,478 | 2.47% |
Location
Morristown, NJ
Morris
Location
Morristown, NJ
Headquartered in Morristown, NJ, anchoring the New York-Newark, NY-NJ-CT-PA metro in the Northeast.
- Metro area
- New York-Newark, NY-NJ-CT-PA
- Region
- Northeast
- County
- Morris
- Address
- 305 Madison Ave
- Time zone
- ET (UTC-5)
- Office locations
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