Prism Planning Partners
Firm details
- Headquarters
- Libertyville, Illinois
- CRD number
- 290485
- Registered since
- March 24, 2022
- Website
- prismplanningpartners.com
- Custodians
- NATIONAL FINANCIAL SERVICES LLC
- Fee structure
- Percentage of AUM, Hourly Charges, Fixed Fees
- Client types
- HNWI91.79%
- Individuals8.21%
- Services
- Financial PlanningPortfolio Management for Individuals
Firm profile
FINTRXOverview
Prism Planning Partners is an independent RIA organized as an LLC and owned by an individual principal. The firm is SEC-registered (registered in 2022) and focuses its advisory practice on individuals, families and small-business clients. Its service mix centers on comprehensive financial planning and discretionary portfolio management for individuals and small-business owners. Fee arrangements include a percentage-of-assets component supplemented by hourly and fixed-fee engagements. Investment practice emphasizes publicly traded equities delivered primarily through pooled vehicles and separate accounts. The firm reports a preference for equity exposure and is not positioned as an ESG-focused manager. Prism is not presented as a capital allocator; its activity appears concentrated on managing client portfolios directly rather than running multi-manager platforms.
Assets & Accounts
Public Holdings
Investments & Alternatives
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities47%
- Public Funds/Mutual Funds43%
- US Government Bonds5%
- State & Local Bonds3%
- Cash & Cash Equivalents2%
Owners & executives
FINTRXContacts
FINTRXWealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 21Active vs passive
$94.4M in ETFs
67%
$63M
33%
$31.3M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| ISHARES CORE S&P TOTAL US STOCK MARKET ETF (ITOT) | BlackRock | Passive | Large Blend | $31.3M | 188,370 | 33.19% |
Location
Libertyville, IL
Lake
Location
Libertyville, IL
Headquartered in Libertyville, IL, anchoring the Chicago-Naperville, IL-IN-WI metro in the Midwest.
- Metro area
- Chicago-Naperville, IL-IN-WI
- Region
- Midwest
- County
- Lake
- Address
- 321 S Milwaukee Ave
- Time zone
- CT (UTC-6)
- Office locations
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