Prism Planning Partners

RIASEC RegisteredEst. 2022
Total AUM
$242M
Discretionary
$242M
100% of AUM
Avg account
$501K
Accounts
482
Employees
4
Advisory reps
4

Firm details

Headquarters
Libertyville, Illinois
CRD number
290485
Registered since
March 24, 2022
Custodians
NATIONAL FINANCIAL SERVICES LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI91.79%
  • Individuals8.21%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Prism Planning Partners is an independent registered investment adviser organized as a limited liability company and SEC-registered in 2022. The firm is owner-operated and focuses on serving individual and family clients, as well as small-business owners. Its advisory offering centers on comprehensive financial planning and portfolio management for individuals and small businesses. Fee arrangements are flexible and include a percentage of assets under management, hourly charges, and fixed fees. Prism does not identify as an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 47%, Public Funds/Mutual Funds 43%, US Government Bonds 5%, State & Local Bonds 3%, Cash & Cash Equivalents 2%47%
  • Exchange Traded Equities47%
  • Public Funds/Mutual Funds43%
  • US Government Bonds5%
  • State & Local Bonds3%
  • Cash & Cash Equivalents2%

Owners & executives

1 of 1
  • Nicole Sullivan

    Nicole Sullivan

    Chief Compliance Officer, Director of Financial PlanningCRD 6047107

Contacts

3 of 3
  • Brandon Clouse

    Brandon Clouse

    Senior Financial PlannerCRD 6011176

  • Daniel Peters

    Daniel Peters

    Fee Based Financial PlannerCRD 5224241

  • Ronald Bernstein

    Ronald Bernstein

    Financial AdvisorCRD 5026816

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 21

Active vs passive

$86.7M in ETFs

Passive

66%

$57.6M

Active

33%

$29.1M

ETFProviderStyleCategoryValueShares% of portfolio
ISHARES CORE S&P TOTAL US STOCK MARKET ETF (ITOT)BlackRockPassiveLarge Blend$28.6M174,30333.03%

Location

Primary office

Libertyville, IL

Lake

Location

Libertyville, IL

Headquartered in Libertyville, IL, anchoring the Chicago-Naperville, IL-IN-WI metro in the Midwest.

Metro area
Chicago-Naperville, IL-IN-WI
Region
Midwest
County
Lake
Address
321 S Milwaukee Ave
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth