Prime Capital Financial

RIASEC Registered

Total AUM

$39.1B

Discretionary

$19.6B

50% of AUM

Avg account

$707K

Accounts

55,376

Employees

460

Advisory reps

267

Firm details

Headquarters: Overland Park, Kansas
CRD number: 288712
Registered since: June 23, 2017
Website: primefinancial.com
Custodians: FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure: Percentage of AUM, Hourly Charges, Fixed Fees, Performance Based Fees, Other
Client types: Pension & Profit Sharing Plans45.31%
HNWI33.17%
Individuals14.92%
Pooled Investment Vehicles4.61%
Corporations / Businesses1.89%
Services: Financial PlanningPortfolio Management for IndividualsPortfolio Management for Pooled Investment VehiclesPortfolio Management for Institutional ClientsPension ConsultingSelection of Other AdvisersEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Prime Capital Financial is an independent registered investment adviser that began registering with the SEC in 2017. Structured as a limited liability company with both domestic-entity and individual ownership, the firm acts as a capital allocator for a mixed client base that includes high-net-worth individuals, families and institutional clients. Its service mix spans financial planning, portfolio management for individuals and pooled vehicles, pension consulting and selection of other advisers; it also offers educational seminars and maintains business activities as an insurance broker and accountant. The firm uses a flexible fee menu that includes percentage-of-AUM charges as well as hourly, fixed and performance-based arrangements. Prime Capital identifies as an active ESG investor and allocates across liquid public funds as well as third‑party alternative managers. The firm has been recognized by Barron’s among Top 100 RIA Firms for 2023, 2024 and 2025.