Plante Moran Financial Advisors

RIASEC RegisteredEst. 1993
Total AUM
$25.1B
Discretionary
$10.1B
40% of AUM
Avg account
$1.3M
Accounts
18,766
Employees
148
Advisory reps
134

Firm details

Headquarters
Southfield, Michigan
CRD number
112158
Registered since
June 3, 1993
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI97.76%
  • Individuals1.41%
  • Corporations / Businesses0.38%
  • Charitable Organizations0.28%
  • Other0.16%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional Clients

Firm profile

FINTRX

Overview

Plante Moran Financial Advisors is an independent registered investment adviser and limited liability company that has been SEC-registered since 1993. The firm acts as a capital allocator for both individual/family and institutional clients, offering financial planning and portfolio management services for individuals, small businesses, and institutions. Its fee arrangements include percentage-of-AUM billing alongside hourly and fixed-fee engagements. The firm reports relationships with other financial-service providers — including broker-dealers, trust companies, accounting firms, insurance companies, and real estate brokers — reflecting a practice that coordinates across product and service partners rather than operating as a single-product shop. The firm appears on multiple industry lists, including entries in Barron’s Top 100 RIA lists (2021–2025), Forbes’ RIA lists (2022–2024), and FA Magazine’s Top RIA Firms in 2020.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 90%, Private Funds 5%, Exchange Traded Equities 3%, Non-Exchange Traded Equities 1%, Cash & Cash Equivalents 1%90%
  • Public Funds/Mutual Funds90%
  • Private Funds5%
  • Exchange Traded Equities3%
  • Non-Exchange Traded Equities1%
  • Cash & Cash Equivalents1%

Owners & executives

3 of 3
  • James Baird

    James Baird

    Partner, Chief Investment OfficerCRD 5041143

  • Tricia Newcomb

    Tricia Newcomb

    Chief Investment StrategistCRD 4545446

  • David Doyle

    David Doyle

    Chief Compliance OfficerCRD 2552281

Contacts

3 of 131
  • Ross Ziegler

    Ross Ziegler

    Financial AdvisorCRD 8034450

  • John Lesser

    John Lesser

    Group Managing PartnerCRD 4454195

  • Scott Carano

    Scott Carano

    PartnerCRD 4393205

Unlock 128 more contacts

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

FINTRX

ETF holdings

1 of 270

Active vs passive

$1.5B in ETFs

Passive

99%

$1.5B

Active

<1%

$11.9M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD 500 INDEX FUND (VOO)VanguardPassiveLarge Blend$872M1,459,07858.75%

Location

Primary office

Southfield, MI

Oakland

Location

Southfield, MI

Headquartered in Southfield, MI, anchoring the Detroit-Warren-Ann Arbor, MI metro in the Midwest.

Metro area
Detroit-Warren-Ann Arbor, MI
Region
Midwest
County
Oakland
Address
3000 Town Ctr
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth