Plante Moran Financial Advisors

RIASEC Registered
Total AUM
$26.9B
Discretionary
$10.5B
39% of AUM
Avg account
$1.4M
Accounts
19,176
Employees
144
Advisory reps
134

Firm details

Headquarters
Southfield, Michigan
CRD number
112158
Registered since
June 3, 1993
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI97.85%
  • Individuals1.36%
  • Corporations / Businesses0.37%
  • Charitable Organizations0.27%
  • Other0.15%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional Clients

Firm profile

FINTRX

Overview

Plante Moran Financial Advisors is an independent RIA organized as an LLC that provides financial planning and portfolio management for individuals, families, small businesses and institutional clients. The firm acts as a capital allocator, using a mix of public and private vehicles and charging fees by percentage of AUM as well as hourly and fixed fees depending on the engagement. Plante Moran Financial Advisors is SEC registered (1993) and reports advisory services spanning financial planning and discretionary and non-discretionary portfolio management for both personal and business/institutional clients. The firm does not identify as an active ESG investor. The firm maintains industry relationships across several lines — broker-dealer, trust company, accounting, insurance and real estate affiliations — that appear to support a multi-product advisory platform. Plante Moran Financial Advisors has been recognized by trade outlets: FA Magazine (Top RIA Firms, 2020), Barron’s (Top 100 RIA Firms in 2021, 2022, 2023, 2024, 2025) and Forbes (Top RIA Firms/America’s Top RIA Firms in 2022–2024).

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 91%, Private Funds 5%, Exchange Traded Equities 2%, Non-Exchange Traded Equities 1%, Cash & Cash Equivalents 1%91%
  • Public Funds/Mutual Funds91%
  • Private Funds5%
  • Exchange Traded Equities2%
  • Non-Exchange Traded Equities1%
  • Cash & Cash Equivalents1%

Owners & executives

3 of 3
  • James Baird

    James Baird

    Partner, Chief Investment OfficerCRD 5041143

  • Tricia Newcomb

    Tricia Newcomb

    Chief Investment StrategistCRD 4545446

  • David Doyle

    David Doyle

    Chief Compliance OfficerCRD 2552281

Contacts

3 of 131
  • Jaime Eckels

    Jaime Eckels

    PartnerCRD 5657546

  • Kathryn Edwards

    Kathryn Edwards

    PrincipalCRD 5660827

  • Michael Lopus

    Michael Lopus

    Relationship ManagerCRD 5709047

Unlock 128 more contacts →

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

FINTRX

ETF holdings

1 of 349

Active vs passive

$2.1B in ETFs

Passive

93%

$1.9B

Active

7%

$153M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD 500 INDEX FUND (VOO)VanguardPassiveLarge Blend$1B1,477,66048.54%

Location

Primary office

Southfield, MI

Oakland

Location

Southfield, MI

Headquartered in Southfield, MI, anchoring the Detroit-Warren-Ann Arbor, MI metro in the Midwest.

Metro area
Detroit-Warren-Ann Arbor, MI
Region
Midwest
County
Oakland
Address
3000 Town Ctr
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth