Advance Capital Management Inc

RIASEC RegisteredEst. 1986
Total AUM
$5B
Discretionary
$4.9B
98% of AUM
Avg account
$336K
Accounts
14,835
Employees
62
Advisory reps
35

Firm details

Headquarters
Southfield, Michigan
CRD number
110767
Registered since
October 9, 1986
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI59.79%
  • Individuals38.71%
  • Pension & Profit Sharing Plans0.8%
  • Charitable Organizations0.49%
  • Corporations / Businesses0.21%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Advance Capital Management Inc is an independent registered investment adviser that has been SEC-registered since 1986. The firm serves both individual and family clients as well as institutional clients, offering financial planning and portfolio management across individual, small-business and institutional segments. Its advisory services include pension consulting and the selection of outside managers; the firm describes itself as a capital allocator, meaning it places client capital with third-party managers in addition to managing portfolios directly. Advance Capital uses a mix of percentage-of-AUM and fixed-fee billing and does not identify as an active ESG investor. Advance Capital has been cited on several industry lists over recent years, including repeated appearances in Barron’s Top 100 RIA Firms (2021–2024), placements on Forbes’ America’s Top RIA Firms (2023, 2024), and recognition by CNBC among Top 100 Financial Advisory Firms in 2025. Those listings reflect scale and visibility rather than a specific investment mandate.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 96%, Exchange Traded Equities 2%, Cash & Cash Equivalents 2%96%
  • Public Funds/Mutual Funds96%
  • Exchange Traded Equities2%
  • Cash & Cash Equivalents2%

Owners & executives

3 of 5
  • Elizabeth Gardner

    Elizabeth Gardner

    Chief Compliance OfficerCRD 4845872

  • Stephanie Frownfelter

    Chief Operations OfficerCRD 5854019

  • Julie Katynski

    Julie Katynski

    Chief Financial OfficerCRD 2610072

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Contacts

3 of 30
  • Emily Cely

    Investment Adviser RepresentativeCRD 6333923

  • Ryan Theisen

    Ryan Theisen

    Financial AdvisorCRD 7020551

  • Carly Purcell

    Investment Adviser RepresentativeCRD 6011181

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Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 144

Active vs passive

$4.7B in ETFs

Passive

10%

$477M

Active

69%

$4.2B

ETFProviderStyleCategoryValueShares% of portfolio
CAPITAL GROUP DIVIDEND VALUE ETF (CGDV)Capital GroupActiveLarge Value$525M10,657,30511.23%

Location

Primary office

Southfield, MI

Oakland

Location

Southfield, MI

Headquartered in Southfield, MI, anchoring the Detroit-Warren-Ann Arbor, MI metro in the Midwest.

Metro area
Detroit-Warren-Ann Arbor, MI
Region
Midwest
County
Oakland
Address
1 Towne Sq
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth