ADVANCE CAPITAL MANAGEMENT INC

RIASEC RegisteredEst. 1986
Total AUM
$5B
Discretionary
$4.9B
98% of AUM
Avg account
$336K
Accounts
14,835
Employees
62
Advisory reps
36

Firm details

Headquarters
SOUTHFIELD, Michigan
CRD number
110767
Registered since
October 9, 1986
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI59.79%
  • Individuals38.71%
  • Pension & Profit Sharing Plans0.8%
  • Charitable Organizations0.49%
  • Corporations / Businesses0.21%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension ConsultingSelection of Other Advisers

Firm profile

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Overview

Advance Capital Management Inc is an independent registered investment adviser operating since the mid-1980s (SEC-registered in 1986). The firm serves a mix of individual and family clients alongside institutional accounts and acts as a capital allocator, running both discretionary portfolios and fee-based engagements. Core services named on filings include financial planning, portfolio management for individuals/small businesses and for institutional clients, pension consulting and selection of other advisers. The firm does not identify as an active ESG investor on its filings. Advance Capital has attracted industry recognition from multiple outlets over the past several years, including placements on lists compiled by the Financial Times and FA Magazine in 2020, repeated Top 100/Top RIA mentions from Barron’s (2021–2024), Forbes (2023–2024) and a CNBC Top 100 advisory firms listing in 2025.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 96%, Exchange Traded Equities 2%, Cash & Cash Equivalents 2%96%
  • Public Funds/Mutual Funds96%
  • Exchange Traded Equities2%
  • Cash & Cash Equivalents2%

Owners & executives

3 of 5
  • ELIZABETH GARDNER

    Chief Compliance OfficerCRD 4845872

  • STEPHANIE FROWNFELTER

    Chief Operations OfficerCRD 5854019

  • JULIE KATYNSKI

    Chief Financial OfficerCRD 2610072

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Contacts

3 of 31
  • EMILY CELY

    Investment Adviser RepresentativeCRD 6333923

  • Ryan Theisen

    Financial AdvisorCRD 7020551

  • CARLY PURCELL

    Investment Adviser RepresentativeCRD 6011181

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Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 142

Active vs passive

$4B in ETFs

Passive

10%

$408M

Active

68%

$3.6B

ETFProviderStyleCategoryValueShares% of portfolio
CAPITAL GROUP DIVIDEND VALUE ETF (CGDV)Capital GroupActiveLarge Value$434M10,192,02910.83%

Location

Primary office

SOUTHFIELD, MI

OAKLAND

Location

SOUTHFIELD, MI

Headquartered in SOUTHFIELD, MI, anchoring the Detroit-Warren-Ann Arbor, MI metro in the Midwest.

Metro area
Detroit-Warren-Ann Arbor, MI
Region
Midwest
County
OAKLAND
Address
1 Towne Sq
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth