Planit Financial LLC

RIASEC Registered
Total AUM
$25M
Discretionary
$25M
100% of AUM
Avg account
$1.5M
Accounts
17
Employees
1
Advisory reps
1

Firm details

Headquarters
,
CRD number
293533
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • Pension & Profit Sharing Plans100%
Services
Pension Consulting

Firm profile

FINTRX

Overview

Planit Financial LLC is a small, privately held advisory firm that manages a concentrated book of institutional clients and lists pension consulting services among its advisory activities. The firm’s stated investment orientation favors equities, implemented primarily through exchange-traded instruments and separately managed accounts. Fee arrangements combine a percentage-of-AUM structure with fixed-fee components. Planit is not an active ESG investor and does not operate as a multi-state adviser. Given its size and client mix, the firm appears to run a focused, institutional-style equity program supplemented by access to third-party alternative managers for select private-market exposures. It does not position itself as a capital allocator; instead, it likely sources external managers for venture, private placement, and real estate commitments while keeping core public-market exposure liquid and ETF-centered.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 100%100%
  • Exchange Traded Equities100%

Contacts

1 of 1
  • Keith Mayfield

    Keith Mayfield

    PresidentCRD 2517689

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

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Location

, null

Headquartered in , null.

Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth