PERSONAL WEALTH PLANNING, LLC

RIASEC Registered
Total AUM
$14M
Discretionary
$14M
100% of AUM
Avg account
$148K
Accounts
95
Employees
1
Advisory reps
1

Firm details

Headquarters
HOLLYWOOD, Florida
CRD number
299390
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI56.21%
  • Individuals43.79%
Services
Financial PlanningPortfolio Management for IndividualsEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Personal Wealth Planning, LLC is a small, independent registered investment adviser operating as a limited liability company that serves individual and family clients. The firm’s advisory services center on financial planning, portfolio management for individuals and small businesses, and client education through seminars and workshops. Fee arrangements combine a percentage-of-assets approach with fixed fees, suggesting a mix of ongoing wealth management relationships and project-based planning engagements. Investment activity is concentrated in publicly managed funds—mutual funds make up the bulk of invested assets—rather than a heavy program of direct stock picking or in-house alternative strategies. The firm is not positioned as an ESG-focused adviser, is not a multi-state adviser, and does not act as a capital allocator; instead it appears to construct client portfolios primarily through third-party mutual fund managers and selected external alternative real estate exposure.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 89%, Cash & Cash Equivalents 7%, Exchange Traded Equities 4%89%
  • Public Funds/Mutual Funds89%
  • Cash & Cash Equivalents7%
  • Exchange Traded Equities4%

Contacts

1 of 1
  • ROBERT O'TOOLE

    OwnerCRD 2965745

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

HOLLYWOOD, FL

BROWARD

Location

HOLLYWOOD, FL

Headquartered in HOLLYWOOD, FL, anchoring the Miami-Port St. Lucie-Fort Lauderdale, FL metro in the South.

Metro area
Miami-Port St. Lucie-Fort Lauderdale, FL
Region
South
County
BROWARD
Address
2450 Hollywood Blvd
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth