Pegasus Asset Management Inc

RIASEC RegisteredEst. 1963
Total AUM
$554M
Discretionary
$554M
100% of AUM
Avg account
$692K
Accounts
800
Employees
5
Advisory reps
4

Firm details

Headquarters
Morristown, New Jersey
CRD number
104766
Registered since
May 25, 1963
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM
Client types
  • HNWI74.5%
  • Other Investment Advisers16.5%
  • Individuals8.97%
  • Pension & Profit Sharing Plans0.03%
Services
Portfolio Management for IndividualsPortfolio Management for Institutional Clients

Firm profile

FINTRX

Overview

Pegasus Asset Management Inc. is a small, SEC-registered RIA that has been active since the early 1960s and operates as a corporation owned by an individual. Its client focus is individual and family investors; the firm bills primarily as a percentage of assets under management and provides portfolio management for both individuals/small businesses and for business or institutional clients. Regulatory and firm-level flags indicate Pegasus is not positioned as an ESG investor, is not a multi-state adviser, and does not describe itself as a pension consultant or capital allocator. Filings and asset-class preferences point to an equity-oriented approach: exchange-traded equities and broad-market ETFs make up a large share of the assets Pegasus manages. Investment activity appears concentrated in liquid, publicly traded securities rather than direct private-investment programs.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 52%, US Government Bonds 20%, Public Funds/Mutual Funds 12%, Cash & Cash Equivalents 9%, Investment Grade Corp Bonds 4%, State & Local Bonds 3%, Other 1%52%
  • Exchange Traded Equities52%
  • US Government Bonds20%
  • Public Funds/Mutual Funds12%
  • Cash & Cash Equivalents9%
  • Investment Grade Corp Bonds4%

Contacts

3 of 4
  • Rodd Berro

    Co-PresidentCRD 4341041

  • Jaysen Bohrod

    Jaysen Bohrod

    Financial AnalystCRD 6658924

  • Courtney Barba

    Senior Vice President, CCOCRD 5313824

Unlock 1 more contacts

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 17

Active vs passive

$51.3M in ETFs

Passive

99%

$50.5M

Active

2%

$769K

ETFProviderStyleCategoryValueShares% of portfolio
SCHWAB US BROAD MARKET ETF (SCHB)SchwabPassiveLarge Blend$29.1M1,160,64056.81%

Location

Primary office

Morristown, NJ

Morris

Location

Morristown, NJ

Headquartered in Morristown, NJ, anchoring the New York-Newark, NY-NJ-CT-PA metro in the Northeast.

Metro area
New York-Newark, NY-NJ-CT-PA
Region
Northeast
County
Morris
Address
44 Whippany Rd
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth