Palisade Asset Management, LLC

RIASEC RegisteredEst. 2005
Total AUM
$1.3B
Discretionary
$1.2B
96% of AUM
Avg account
$1.5M
Accounts
839
Employees
10
Advisory reps
6

Firm details

Headquarters
Minneapolis, Minnesota
CRD number
136089
Registered since
July 11, 2005
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI93.84%
  • Charitable Organizations3.92%
  • Corporations / Businesses1.76%
  • Banking / Thrift Institutions0.35%
  • Pension & Profit Sharing Plans0.13%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsSelection of Other Advisers

Firm profile

FINTRX

Overview

Palisade Asset Management, LLC is an independent, SEC-registered registered investment adviser organized as an LLC and operating since 2005. The firm serves both individual and institutional clients, offering financial planning, portfolio management for individuals, small businesses and institutions, and manager selection services. Palisade identifies itself as a capital allocator, combining direct portfolio management with allocations to third‑party alternative managers. Its fee arrangements include percentage-of-AUM and fixed-fee structures. Palisade was named to FA Magazine’s Top RIA Firms list in 2020.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 76%, Public Funds/Mutual Funds 11%, Cash & Cash Equivalents 10%, State & Local Bonds 2%, Other 1%76%
  • Exchange Traded Equities76%
  • Public Funds/Mutual Funds11%
  • Cash & Cash Equivalents10%
  • State & Local Bonds2%
  • Other1%

Owners & executives

1 of 1
  • Jennifer Mccord

    Jennifer Mccord

    Chief Compliance OfficerCRD 6293518

Contacts

3 of 5
  • Ryan Woitalla

    Ryan Woitalla

    Portfolio ManagerCRD 6939086

  • Paul Kronlokken

    Paul Kronlokken

    Principal & Portfolio ManagerCRD 1888169

  • Shawn Eells

    Shawn Eells

    Principal & Portfolio ManagerCRD 4398391

Unlock 2 more contacts

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 50

Active vs passive

$110M in ETFs

Passive

98%

$108M

Active

1%

$1.9M

ETFProviderStyleCategoryValueShares% of portfolio
SPDR S&P 500 ETF TRUST (SPY)State StreetPassiveLarge Blend$28.6M38,34325.97%

Location

Primary office

Minneapolis, MN

Hennepin

Location

Minneapolis, MN

Headquartered in Minneapolis, MN, anchoring the Minneapolis-St. Paul, MN-WI metro in the Midwest.

Metro area
Minneapolis-St. Paul, MN-WI
Region
Midwest
County
Hennepin
Address
100 S 5th St
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth