Nicholas Hoffman & Company, LLC

RIASEC RegisteredEst. 2007
Total AUM
$8.3B
Discretionary
$6.6B
80% of AUM
Avg account
$3.7M
Accounts
2,233
Employees
25
Advisory reps
14

Firm details

Headquarters
Atlanta, Georgia
CRD number
144516
Registered since
September 14, 2007
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees, Performance Based Fees
Client types
  • HNWI94.1%
  • Charitable Organizations4.97%
  • Individuals0.59%
  • Pooled Investment Vehicles0.3%
  • Pension & Profit Sharing Plans0.04%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Pooled Investment VehiclesPortfolio Management for Institutional ClientsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Nicholas Hoffman & Company, LLC is an independent registered investment adviser formed in 2007 and organized as an LLC. The firm serves both high-net-worth individuals and families as well as institutional clients, offering a mix of financial planning and portfolio management across individual, pooled-vehicle, and institutional mandates. Nicholas Hoffman & Company acts as a capital allocator and performs manager selection, and its fee arrangements include percentage-of-AUM charges, fixed fees and performance-based fees. The firm does not identify as an active ESG investor. CNBC included the firm in its Top 100 Financial Advisory Firms list in 2025.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 48%, Private Funds 21%, Exchange Traded Equities 13%, State & Local Bonds 10%, US Government Bonds 4%, Cash & Cash Equivalents 2%, Investment Grade Corp Bonds 1%, Other 1%48%
  • Public Funds/Mutual Funds48%
  • Private Funds21%
  • Exchange Traded Equities13%
  • State & Local Bonds10%
  • US Government Bonds4%

Owners & executives

1 of 1
  • Richard Rushton

    Richard Rushton

    Chief Operating OfficerCRD 7210476

Contacts

3 of 13
  • Lloyd Flood

    Lloyd Flood

    Senior Investment AdvisorCRD 6869285

  • Aaron Jeffries

    Aaron Jeffries

    Investment AdvisorsCRD 5425987

  • Brian Quintana Guzman

    Brian Quintana Guzman

    Research AnalystCRD 8047723

Unlock 10 more contacts

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 122

Active vs passive

$3.7B in ETFs

Passive

92%

$3.4B

Active

1%

$311M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD 500 INDEX FUND (VOO)VanguardPassiveLarge Blend$962M1,400,24225.97%

Location

Primary office

Atlanta, GA

Fulton

Location

Atlanta, GA

Headquartered in Atlanta, GA, anchoring the Atlanta--Athens-Clarke County--Sandy Springs, GA-AL metro in the South.

Metro area
Atlanta--Athens-Clarke County--Sandy Springs, GA-AL
Region
South
County
Fulton
Address
2 Midtown Plz W Peachtree St St
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth