Merit Financial Advisors

RIASEC Registered

Total AUM

$23.9B

Discretionary

$23.9B

100% of AUM

Avg account

$1.2M

Accounts

20,710

Employees

470

Advisory reps

297

Firm details

Headquarters: Alpharetta, Georgia
CRD number: 142457
Registered since: January 31, 2007
Website: www.meritfinancialadvisors.com
Custodians: FIDELITY DISTRIBUTORS COMPANY LLC, CHARLES SCHWAB & CO., INC.
Fee structure: Percentage of AUM, Hourly Charges, Fixed Fees, Other
Client types: HNWI47.45%
Individuals27.88%
Pension & Profit Sharing Plans18.45%
Corporations / Businesses5.38%
Charitable Organizations0.84%
Services: Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension ConsultingSelection of Other AdvisersEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Merit Financial Advisors is an independent registered investment adviser organized as an LLC and first registered with the SEC in 2007. The firm serves a mix of individual, family and institutional clients and operates as a capital allocator, combining discretionary portfolio management with financial planning and consulting services. Its advisory scope includes portfolio management for individuals, small businesses and institutions, pension consulting, selection of other advisers and educational workshops. Merit also conducts broker-dealer and insurance brokerage activities and lists accounting among its business lines. The firm charges fees based on a percentage of AUM and also uses hourly and fixed-fee arrangements. Merit has attracted recognition from trade publications over the past several years, appearing on lists such as Financial Times’ Top 300 RIA Firms, multiple Barron’s Top 100 RIA Firms lists, Forbes’ Top RIA Firms, Citywire’s 50 Growers features and AdvisorHub’s 50 RIA Firms to Watch.