MCKINNEY ASSET MANAGEMENT INC.

RIASEC Registered
Total AUM
$38M
Discretionary
$38M
100% of AUM
Avg account
$262K
Accounts
145
Employees
1
Advisory reps
1

Firm details

Headquarters
Atlanta, Georgia
CRD number
105592
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM
Client types
  • HNWI60.41%
  • Individuals39.59%
Services
Portfolio Management for IndividualsPension Consulting

Firm profile

FINTRX

Overview

Mckinney Asset Management Inc. is a small, privately owned advisory firm that focuses on portfolio management for individuals and small businesses, with some pension consulting capability. The firm charges fees as a percentage of assets under management and shows a clear preference for equity-centered strategies: exchange-traded equities are the primary allocation on the firm’s books. Mckinney does not position itself as an ESG-focused manager and is not registered as a multi-state adviser. Ownership is individual rather than institutional, and the client mix is mainly individual and family relationships. Investment practice leans toward liquid, market-traded instruments and customizable account structures rather than reliance on illiquid private placements. That emphasis supports a model centered on direct equity exposure, supplemented by traditional fixed-income vehicles and insurance products where appropriate for clients’ income and liability needs.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 74%, Public Funds/Mutual Funds 22%, Cash & Cash Equivalents 3%, US Government Bonds 1%74%
  • Exchange Traded Equities74%
  • Public Funds/Mutual Funds22%
  • Cash & Cash Equivalents3%
  • US Government Bonds1%

Contacts

1 of 1
  • JOHN MCKINNEY

    Founder, Asset ManagerCRD 3106349

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

Atlanta, GA

FULTON

Location

Atlanta, GA

Headquartered in Atlanta, GA, anchoring the Atlanta--Athens-Clarke County--Sandy Springs, GA-AL metro in the South.

Metro area
Atlanta--Athens-Clarke County--Sandy Springs, GA-AL
Region
South
County
FULTON
Address
3350 Riverwood Pkwy SE
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth