BRIGHTER INVESTING, PB LLC
Firm details
- Headquarters
- Atlanta, Georgia
- CRD number
- 299367
- Website
- brighter-investing.com
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Fixed Fees
- Client types
- HNWI86.03%
- Individuals10.68%
- Charitable Organizations3.28%
- Services
- Financial PlanningPortfolio Management for IndividualsSelection of Other AdvisersEducational Seminars / Workshops
Firm profile
FINTRXOverview
Brighter Investing, Pb LLC is an independent registered investment adviser run as an individual-owned limited liability company that serves individual and family clients. The firm operates as a capital allocator: it manages discretionary portfolios while also selecting other advisers and running educational workshops for clients. Its advisory services focus on financial planning and portfolio management for individuals and small businesses, with fees charged as a percentage of AUM and, in some cases, fixed fees. Investment positioning is equity-forward. The firm shows a clear preference for exchange-traded equities as the primary vehicle for public-market exposure, while retaining the ability to access third-party alternative managers and sponsor or serve as general partner or managing member of pooled vehicles. Brighter Investing, Pb LLC does not identify as an active ESG investor and is not organized as a multi-state adviser.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities81%
- Investment Grade Corp Bonds12%
- Cash & Cash Equivalents4%
- US Government Bonds2%
- Private Funds1%
Owners & executives
1 of 1GARY WHITEHURST
CEO & Co-FounderCRD 2880983
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
Atlanta, GA
FULTON
Location
Atlanta, GA
Headquartered in Atlanta, GA, anchoring the Atlanta--Athens-Clarke County--Sandy Springs, GA-AL metro in the South.
- Metro area
- Atlanta--Athens-Clarke County--Sandy Springs, GA-AL
- Region
- South
- County
- FULTON
- Address
- 3550 Lenox Rd NE
- Time zone
- ET (UTC-5)
- Office locations
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