BRIGHTER INVESTING, PB LLC

RIASEC Registered
Total AUM
$38.7M
Discretionary
$38.7M
100% of AUM
Avg account
$213K
Accounts
182
Employees
2
Advisory reps
1

Firm details

Headquarters
Atlanta, Georgia
CRD number
299367
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI86.03%
  • Individuals10.68%
  • Charitable Organizations3.28%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other AdvisersEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Brighter Investing, Pb LLC is an independent registered investment adviser run as an individual-owned limited liability company that serves individual and family clients. The firm operates as a capital allocator: it manages discretionary portfolios while also selecting other advisers and running educational workshops for clients. Its advisory services focus on financial planning and portfolio management for individuals and small businesses, with fees charged as a percentage of AUM and, in some cases, fixed fees. Investment positioning is equity-forward. The firm shows a clear preference for exchange-traded equities as the primary vehicle for public-market exposure, while retaining the ability to access third-party alternative managers and sponsor or serve as general partner or managing member of pooled vehicles. Brighter Investing, Pb LLC does not identify as an active ESG investor and is not organized as a multi-state adviser.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 81%, Investment Grade Corp Bonds 12%, Cash & Cash Equivalents 4%, US Government Bonds 2%, Private Funds 1%81%
  • Exchange Traded Equities81%
  • Investment Grade Corp Bonds12%
  • Cash & Cash Equivalents4%
  • US Government Bonds2%
  • Private Funds1%

Owners & executives

1 of 1
  • GARY WHITEHURST

    CEO & Co-FounderCRD 2880983

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

Atlanta, GA

FULTON

Location

Atlanta, GA

Headquartered in Atlanta, GA, anchoring the Atlanta--Athens-Clarke County--Sandy Springs, GA-AL metro in the South.

Metro area
Atlanta--Athens-Clarke County--Sandy Springs, GA-AL
Region
South
County
FULTON
Address
3550 Lenox Rd NE
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth