Mayfair Advisory Group, LLC

RIASEC Registered
Total AUM
$806M
Discretionary
$649M
80% of AUM
Avg account
$650K
Accounts
1,240
Employees
4
Advisory reps
4

Firm details

Headquarters
Mountain Brk, Alabama
CRD number
304668
Registered since
August 20, 2019
Custodians
CHARLES SCHWAB & CO., INC., FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI83.71%
  • Individuals10.86%
  • Charitable Organizations5.43%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Mayfair Advisory Group, LLC is an independent, owner-operated registered investment adviser that began SEC registration in 2019. The firm bills itself as a capital allocator serving both individual and family clients alongside institutional and business clients. Compensation is a mix of percentage-of-AUM and fixed fees. Core advisory services listed in regulatory filings include financial planning, portfolio management for individuals and small businesses, portfolio management for businesses or institutions, pension consulting services, and selection of other advisers. The firm does not identify itself as an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 87%, Exchange Traded Equities 8%, Cash & Cash Equivalents 5%87%
  • Public Funds/Mutual Funds87%
  • Exchange Traded Equities8%
  • Cash & Cash Equivalents5%

Owners & executives

2 of 2
  • Joseph Mason

    Joseph Mason

    Partner, CIOCRD 3235287

  • Charles Smith

    Charles Smith

    Co-Chief Investment OfficerCRD 4609881

Contacts

2 of 2
  • Samuel Kirkpatrick

    Samuel Kirkpatrick

    PartnerCRD 4356016

  • Jadie Burney Iii

    Jadie Burney Iii

    Financial AdvisorCRD 7046941

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

FINTRX

ETF holdings

1 of 116

Active vs passive

$282M in ETFs

Passive

55%

$155M

Active

43%

$127M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD MORNINGSTAR VALUE INDEX FUND (VTV)VanguardPassiveLarge Value$26.4M121,9839.35%

Location

Primary office

Mountain Brk, AL

Jefferson

Location

Mountain Brk, AL

Headquartered in Mountain Brk, AL, anchoring the Birmingham-Hoover-Talladega, AL metro in the South.

Metro area
Birmingham-Hoover-Talladega, AL
Region
South
County
Jefferson
Address
110 Office Park Dr
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth