LPL Enterprise, LLC

Broker-DealerFINRA MemberEst. 2024
Total AUM
$24.9B
Discretionary
$24.9B
100% of AUM
Accounts
139,192
Employees
5,215
Advisory reps
3,842
Brokerage reps
3,763

Firm details

Headquarters
Fort Mill, South Carolina
CRD number
8733
Registered since
August 7, 2024
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI50.91%
  • Individuals47.22%
  • Corporations / Businesses0.87%
  • Pension & Profit Sharing Plans0.81%
  • Charitable Organizations0.2%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsEducational Seminars / Workshops

Firm profile

FINTRX

Overview

LPL Enterprise, LLC is organized as a limited liability company operating as an independent broker-dealer and financial product salesperson. The firm serves both individual and family clients as well as institutional clients, offering a mix of brokerage services and advisory work. Its advisory capabilities include financial planning, portfolio management for individuals, small businesses and institutions, plus educational seminars and workshops. LPL Enterprise reports being an active ESG investor and maintains a related advisory entity rather than functioning as a direct capital allocator. Fee arrangements across the business include percentage-of-AUM pricing alongside hourly and fixed-fee engagements, reflecting a hybrid mix of advisory and transactional relationships. The enterprise is recorded as SEC-registered in 2024 and is owned by a combination of domestic entities and individuals.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 85%, Exchange Traded Equities 10%, Cash & Cash Equivalents 3%, State & Local Bonds 1%, Investment Grade Corp Bonds 1%85%
  • Public Funds/Mutual Funds85%
  • Exchange Traded Equities10%
  • Cash & Cash Equivalents3%
  • State & Local Bonds1%
  • Investment Grade Corp Bonds1%

Owners & executives

3 of 7
  • Matthew Edwin Morningstar

    Chief Legal OfficerCRD 2510742

  • Marcus Alford

    Marcus Alford

    Founder and CEOCRD 6693818

  • Blake Robbins

    Blake Robbins

    CEO and Financial PlannerCRD 6291906

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Contacts

3 of 3835
  • Glenn Palmitessa

    Glenn Palmitessa

    Financial AdvisorCRD 4159336

  • Zachary Walker

    Registered RepresentativeCRD 7442291

  • John Newitt

    Investment AdvisorCRD 347032

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Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

Fort Mill, SC

York

Location

Fort Mill, SC

Headquartered in Fort Mill, SC, anchoring the Charlotte-Concord, NC-SC metro in the South.

Metro area
Charlotte-Concord, NC-SC
Region
South
County
York
Address
1055 Lpl Way
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth