Life Story Financial

RIASEC Registered
Total AUM
$8.9M
Discretionary
$8.9M
100% of AUM
Avg account
$182K
Accounts
49
Employees
1
Advisory reps
1

Firm details

Headquarters
,
CRD number
319662
Custodians
ASSETMARK TRUST CO.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI71.89%
  • Individuals28.11%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Life Story Financial is a small independent registered investment adviser organized as a limited liability company that focuses on individual and family clients. The firm operates as a capital allocator and provides financial planning, discretionary portfolio management for individuals and small businesses, and advisor selection services. Its fee model is flexible — charging a percentage of assets under management as well as offering hourly and fixed-fee engagements — which suits both ongoing investment relationships and project-based planning work. Investment activity centers on pooled public funds rather than direct security selection. Life Story Financial identifies as an active ESG investor, indicating environmental, social and governance considerations are integrated into manager selection and portfolio construction. Given the firm’s size and service mix, its approach emphasizes professionally managed mutual funds and public fund solutions to deliver diversified exposures, while retaining the ability to engage other advisers when clients need specialized strategies.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 97%, Cash & Cash Equivalents 3%97%
  • Public Funds/Mutual Funds97%
  • Cash & Cash Equivalents3%

Contacts

1 of 1
  • Michelle Francis

    Michelle Francis

    Financial PlannerCRD 6732786

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

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Location

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Headquartered in , null.

Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth