LAVISH FINANCIAL PLANNING

RIASEC Registered
Total AUM
$35.5M
Discretionary
$35.5M
100% of AUM
Avg account
$110K
Accounts
322
Employees
4
Advisory reps
2

Firm details

Headquarters
MORRISTOWN, New Jersey
CRD number
167592
Custodians
ASSETMARK TRUST CO., CHARLES SCHWAB & CO., INC., SEI INVESTMENTS DISTRIBUTION CO., BETTERMENT
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • Individuals57.51%
  • HNWI41.44%
  • Pension & Profit Sharing Plans1.05%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Lavish Financial Planning is an independent registered investment adviser operating as a limited liability company and controlled by an individual owner. The firm serves primarily individual and family clients, offering financial planning, portfolio management for individuals and small businesses, pension consulting and the selection of other advisers. Its business model mixes ongoing percentage-of-AUM relationships with hourly and fixed-fee engagements, which supports both discretionary portfolio management and standalone planning work. Investment activity is tilted toward publicly traded equities, with exchange-traded equities representing the largest single bucket of client assets. The firm also acts as a capital allocator: it uses third-party managers and model platforms to implement exposures, and it deploys alternative strategies through external fund managers in real estate and digital currency. Lavish Financial Planning does not identify as an active ESG investor and is not registered as a multi-state adviser.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 60%, Public Funds/Mutual Funds 33%, Cash & Cash Equivalents 3%, US Government Bonds 2%, Sovereign Bonds 1%, Investment Grade Corp Bonds 1%60%
  • Exchange Traded Equities60%
  • Public Funds/Mutual Funds33%
  • Cash & Cash Equivalents3%
  • US Government Bonds2%
  • Sovereign Bonds1%

Contacts

2 of 2
  • DANNA JACOBS

    President and Founding PartnerCRD 5366446

  • Taylor Peters

    Associate PlannerCRD 7581371

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

MORRISTOWN, NJ

MORRIS

Location

MORRISTOWN, NJ

Headquartered in MORRISTOWN, NJ, anchoring the New York-Newark, NY-NJ-CT-PA metro in the Northeast.

Metro area
New York-Newark, NY-NJ-CT-PA
Region
Northeast
County
MORRIS
Address
1 High Street Ct
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth