Laguna Investment Services

Overview

Laguna Investment Services is a small, independent registered investment adviser operating as a sole proprietorship that focuses on financial planning and portfolio management for individuals and small businesses. The firm charges a percentage-of-AUM fee and concentrates client work on individual and family clients rather than institutional mandates. Investment activity is skewed toward publicly traded equities, with exchange-traded instruments representing the largest single asset class on the books. Laguna manages a mix of discretionary and non‑discretionary relationships, with the vast majority of assets overseen under client-directed arrangements. The adviser does not identify as an active ESG investor, and it is not positioned as a multi-state or pension consultant. Given the firm’s structure and asset base, its business model is boutique and hands-on, relying on personalized planning and equity-focused portfolio construction rather than broad institutional solutions.

Assets & Accounts

Public Holdings

Location & Offices