LAGUNA FINANCIAL ADVISORY

RIASEC Registered
Total AUM
$93.5M
Discretionary
$90.6M
97% of AUM
Avg account
$258K
Accounts
362
Employees
2
Advisory reps
2

Firm details

Headquarters
LAGUNA HILLS, California
CRD number
149757
Custodians
LPL FINANCIAL LLC, CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI57.35%
  • Individuals42.65%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other AdvisersEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Laguna Financial Advisory is an independent, owner-managed RIA that serves individual and family clients with a mix of fee-based financial planning and portfolio management. The firm operates as a capital allocator: it builds client portfolios primarily from pooled public funds while selectively directing client capital to third-party alternative managers. Laguna supplements advisory services with brokerage and insurance capabilities through its status as a registered representative of a broker-dealer and an insurance broker, and it runs educational workshops and adviser-selection services for clients who need access to outside specialists. The firm does not position itself as an ESG-focused manager and is structured to deliver both discretionary and non-discretionary solutions across relatively modest client relationships.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 86%, Cash & Cash Equivalents 8%, Exchange Traded Equities 6%86%
  • Public Funds/Mutual Funds86%
  • Cash & Cash Equivalents8%
  • Exchange Traded Equities6%

Contacts

2 of 2
  • Terry Anderson

    Managing DirectorCRD 1024741

  • MICHAEL CALKINS

    Registered RepresentativeCRD 5549050

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

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Recent filings

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Awards

FINTRX

Location

Primary office

LAGUNA HILLS, CA

ORANGE

Location

LAGUNA HILLS, CA

Headquartered in LAGUNA HILLS, CA, anchoring the Los Angeles-Long Beach, CA metro in the West.

Metro area
Los Angeles-Long Beach, CA
Region
West
County
ORANGE
Address
23101 Moulton Pkwy
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth